We’ve worked with many debt collection companies, helping them to improve their online presence by creating an intuitive and beautiful website that inspires confidence in potential customers. We specialize in website design and digital marketing, making us the premier choice for debt collection web design and debt collection SEO.
Our team knows what makes people tick, which is why we can create high converting sites that customers love to browse. We work on behalf of a variety of companies to increase the traffic to their web pages by optimizing for low competition keywords and engaging in content marketing activities.Get More Debt Collection Clients
SEO is an acronym for search engine optimization; confusingly optimization is only a small part of the recipe. It originally started in the late 90’s when the first search engines were released, and it primarily centered on optimizing the use of keywords on your page.
Keywords are the terms that people search for in a search engine, like ‘debt collector’ or ‘who is the best debt collector’ and by including them on your page, you could rank higher. Times have changed, and the algorithms that search engines use are far more complicated, but the acronym SEO has stuck around.
The goal is the same; we want to increase your rankings so that your web pages appear at the top of the search results where most people will click on a link. The further down the results you are the fewer people will visit your site, and by the time you reach the 2nd or 3rd page the traffic is negligible.
Today, the algorithms are so advanced that they are practically impossible to game. Instead, we aim to give Google and other search engines what they want, quality pages that provide value to the person searching for them. We support this with link building and let the algorithm do the rest.
Link building is the practice of either building or acquiring links from other websites back to your pages. The algorithm treats these links as ‘upvotes’ or ‘thumbs-up’ from another page, with the idea that the most linked-to pages are the most valuable and therefore should be ranked highest.
Here’s where it gets complicated; not all links are alike, a vote of confidence from NASA is worth far more than one from a small blog. The algorithm includes over 200 ranking factors, and it would be impossible to optimize for them all.
Instead, we focus on doing thorough keyword research to identify the common phrases that people search for. We will analyze the top ten results and spot keywords which we think you can rank for, creating high-quality pages around these topics.
These high-quality pages are easier to get links to than sales pages, so we use content marketing strategies to earn links back to those pages.
As a result of this work, your pages should rank higher in Google, bringing in more traffic to your website. But more importantly, that traffic is highly targeted and will convert better than other traffic sources into leads.
You can get more leads in two ways, either bring more traffic to your website or increase the conversion rate of your sales pages. We work on both, improving your SEO to rank you higher in Google and creating beautiful but also practical debt collection web designs that convert visitors into clients.
The design of your website is vital to your lead generation and is often overlooked by business owners who opt to try and bring in more traffic instead. It’s usually the case that a redesign of your website can be the more cost-effective of generating more leads, especially if the existing site is dated and low quality.
Consumers are unlikely to fill in quote or lead generation forms if they don’t trust the website because people are reluctant to give away their personal contact information. You need to make your site trustworthy and to do this is must look modern, cared for and stylish.
Website redesigns aren’t cheap, but they don’t need to be expensive either. The cost is often less than you would imagine, and the ROI can be staggering. Keep in mind that a single new client in the debt collection world could be worth tens of thousands of dollars over the coming years.
When you factor in the potential ROI of a redesign, the cost quickly becomes unimportant. After all, your website is your digital presence, and nobody wants to do business with a company that has a dated website because it suggests that they don’t care about the details.
Technology companies often have the most fun when it comes to their website designs. They have A/B tested them, analyzed…
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