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Crash Course in Hand-lettering – How To/Tools and Tips

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Updated July 29, 2017
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Crash Course in Hand-lettering, How To, Beginners

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

I’ve had people express interest in starting to hand-letter but didn’t know how to start. I’m happy to present this crash course in hand-lettering! In addition to Minneapolis web design, and Minneapolis SEO I’ve been hand-lettering now for about 6 months quite vigorously. I’ve gathered beginner hand-lettering tips and tools for those looking for how to get into hand-lettering in this in-depth article.

Crash Course in Hand-lettering , Beginners Guide to Hand-lettering. How to.

+ 50 Examples of Hand-lettering and what they can teach you

Hand-lettering for beginners: let’s get it on!

 

How to hand-letter, beginner's hand-lettering

 

I spent time in copying fonts and then trying to reproduce them from memory, becoming acquainted with their nuances and being directly inspired by people’s work on Dribbble and Instagram and have grown a deep and meaningful love for the hand-written word. Getting into hand-lettering has been a blast, and it reconnects me to life because of it’s physicality when a lot of what I do is in the digital space. Don’t get me wrong, I love creating a good website but it helps to be exercising my creative instincts on pen and paper in a different and seemingly more primal way.

1. Get really into fonts, and copy them, becoming deeply acquainted with different genres their characteristics.

 

If you are a graphic designer there’s nothing like soaking up your favorite font. This exercise involves copying your font over and over again until you absorb it’s essential attributes and an understanding of them into your style and practice. 

Mini Lesson #1:   Getting started with hand-lettering pen to paper

  • First use tracing paper to copy your favorite font detail for detail soaking up the main characteristics.
  • Then copy it by looking at it, but not tracing.
  • Then try to reproduce it from memory,
  • Afterwards go back and look at how you could improve. Making notes on what didn’t match.

Rinse and repeat with another font, perhaps a different genre of font. If you just did a serif font, try doing it with a script font. Don’t forget to do both uppercase and lowercase.

If you need some templates for hand-lettering fonts for beginners to trace. I made PDF’s of 9 fonts so you can get started tracing immediately. Check them out here

 

Quick tip: Space between letters

While concocting your hand-lettering composition, make sure you pay attention to the space between letters. Its should be about the same space for each, if you filled the space with fluid. Don’t count deep bowls within letters as part of that ‘fluid fill’ general rule, just any superficial crevices.

 

2. Follow the best of the best and don’t be afraid to spend some money on tutorials and resources.

You don’t have to spend an arm and a leg to become a better letterer, but I’m not going to tell you it doesn’t help. Sometimes you get what you pay for when it comes to tutorials. That being said, you have to accompany whatever tutorials you read with vigorous intentional practice. It’s that practice, time and attention that’s going to really set you ahead of the pack.

– Here are some amazing resources for tuturials and instructive articles.

Resources:

  • Typedia: A community website to classify typefaces and educate people about them.
  • Stephen Coles Answers to Type Questions: 9 pages of Stephen’s answers to your burning questions about type.
  • Sean McCabe’s Podcast: Sean McCabe is not only a master letterer but an ambitious entrepreneur who shares the things he’s learning related to selling products, e-mail lists, and marketing on the web. His podcast is delightful.
  • Sean McCabe’s recommended tools: Sean suggests tools are not magic, but here are his favorites.
  • DIY Hand-lettering: This tutorial includes some supplies, and paper to really class your hand-lettering composition up.
  • A Tutorial in Hand-lettering: This tutorial shows how you can utilize guides to get a intentional slant to a script lettering piece.

 

Mini-Lesson #2:   Knocking out a white background from a hand-lettering piece in Photoshop

    • Open your image with the white background, or paste your lettering piece into your photoshop document.
    • Make a layer and use the paint bucket tool to fill it totally with dark grey, and place it behind the layer you are removing the white background from.
    • Find the fx button at the bottom of the Layers panel and choose Blending Options.
    • A box will pop up and on the bottom you’ll see two pairs of sliders. Each of these sliders lets you make parts of your image transparent based on the brightness value of the pixels. For this mini-lesson you’ll tweak the ‘This Layer’ slider.

Making and Image with a white background, have a transparant background

  • If you want to hide a white background, drag the highlight slider (the one on the right) toward the middle until the white part is transparent.
  • As you drag, you’ll see the white areas of the image disappear and the dark grey background will appear. Note that any white area will disappear so be conscious of how far you drag.

Quick tip:

Sketch the composition loosely a lot first. Sketch your layout over and over, paying attention to what words would be appropriate to emphasize. Find a rhythm and a flow to the letters, looking for ways to creatively have them ‘respond’ to each other’s shapes.

A couple posts about process and resources I’ve shared on my site:

 

In the end, if design is your business, your hand-lettering is another way to spread the awareness of your business to the general public, attract new clients, and make new connections.

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– Here are some tools to buy that can help amp up your hand-lettering game/style.

 

Mini-Lesson #3: How to choose the right tools for hand-lettering.

  • First of all, fancy tools are not necessary. Get started with your favorite pen, whatever it be. Once you have a couple tries under your belt and really think you are going to keep going – do a little shopping, but consider starting with these basic tools.
  • Sakura 30062 6-Piece Pigma Micron Ink Pen Set, BlackBuy on Amazon
    These radical pens can be used for outlines, and the thicker ones for filling in. They are versatile and are the pens of choice for many letterers, as well as being iconic.
  • Basic transparent protractorBuy on Amazon
    Sometimes you want to build your hand-lettering piece on a basis of order. A simple ruler or protractor will allow you to do this. No need to get anything more complicated than this, off the bat.
  • Lead holderBuy on Amazon
    Basically a fancy-ass mechanical pencil. But rather than have little skinny lead that breaks easy and pushes the paper in like chicken scratches you can use different darknesses of lead, and the lead can be thicker and stronger.
  • Tombow Fudenosuke Brush Pen, Twin Tip, Black/GreyBuy on Amazon
    This thing is great for making two tone compositions. For my ‘Solidarity’ Hand-lettering piece, I used the two-tone aspect, then used illustrator to live trace it, and changed the lighter grey to be yellow. Tombow’s have a different flow to them and can give you some of that messy brush look, or be used to fill in letters a little more quickly.
  • I use basic computer paper, I don’t think much else is necessary. If you want to get some textured paper for a particular style you are going for, by all means, go for it.

Quick tip:

Use contrasting type styles for words, but not too many!I find it useful to choose contrasting kinds of type. A skinny script goes great with nice chunky sans-serif font. Small type looks great next to big type, and even if you’re using two sans-serif types of type, contrasting the ‘weight’ or thickness of font can give you nice effect when they’re placed next to each other. I think it’s best to have 2 or at most 3 to start off and make sure you master ‘the art of a few’ pretty well, before trying to move on to more. Personally I use this as a general principle for many design projects, not just lettering.

 

– People to follow on Instagram that do great hand-lettering work.

  1. Mister Doodle for a tight, technical, flowing illustrative style: @misterdoodle on Instagram
  2. Nick Fred for a classy, hipster, rough texture: @nick_fred on Instagram
  3. Sean McCabe again for tight, technical clean work: @seanwes on Instagram
  4. Decks for crusty bad-ass, motorcycle, tattoo style @deckysastra on Instagram
  5. Chezmeka a punk, cartoonish, and bold style @chezmeka on Instagram
  6. The curated best on Instagram @goodtype on Instagram, @thedailytype on Instagram, @handmadefont on Instagram

-Ways hand-lettering has connected me to people:

  • I’ve connected on Twitter to influencers in marketing and been able to meet up in the real world with them and offer them hand-lettering as tool for their tool belt if they’d like me to do some for their blog-posts.
  • Created branding for non-profit projects and am able to connect with a broader audience through doing real world projects for people. Mind you, this is all 6 months in to what seems like it will be a longer process going into the future.

3. Places to get involved with the hand-lettering community

  • Reddit / Lettering: A great place to have discussions on and get feedback on designs.
  • Dribbble: The best of the best designers show off here. Look for lettering here to inspire you.
  • Pinterest: Since this is such a visual social media platform, you can catch a ton of great stuff on here.

4. Set up a goal for yourself to deliberately practice hand-lettering consistently

Nothing can be mastered with that particularly effective element of consistent practice. Start small and give yourself a week to hand-letter every day, looking into some of these tutorials each day to really deliberately hone your skills. Try drawing in the style of one of the people that is crazy excellent and coming up with a distinctive concept that is interesting to you so that you can get excited and channel that enthusiasm into the piece.

Bonus Round: Hand-letter every day for 365 days

There are a number of people doing this on instagram, check out the various hashtags, #365series, #365daysoftype, the hashtag I started for my 365 day series #minnetype and the one that I was inspired by Nick Fred’s #omatype. It’s interesting what consistent effort sustained over a long period of time can do when it’s deliberate and focused. Hard work and time are the magic ingredients for anyone in the pursuit of a creative skill. 

 

50 Examples of Hand-Lettering and What They Can Teach You

1. “December” thin script – Found this one on pinterest, and the look feels relaxed and yet sophisticated. To me, these looks require a close study of the lettering at hand, some letters are bigger and some are smaller. As you notice the e doesn’t flow seamlessly into the c, it stops. This along with the tight D with a giant flourish makes this design feel very interesting.

December Hand-lettering thin lines, Examples of Hand-lettering to inspire

2.”Brush” script letteringJadanuk on Instagram drops that thick and thin, very relaxed hand-lettering. Achieve the look with practicing brushed tight curves, and you may have to take 20-50 stabs at it before you get the one you like.  Take a look at Jadanuk’s Tumblr website for more work.

Brush Hand-lettering Design, Things to learn from 100 examples of well-done, bad-ass, hipster hand-lettering.

 

3. “Good Times” by Simon Walker. Follow him on Instagram, or check out his website for more.  Brilliant use of flourishes to provide visual balance. This kind of natural control takes quite a bit practice, as flourishes are not easy to make look right.
Good Times, Inspiring Hand-lettering

 

4. “Choose to See The Good Stuff” by Tim BontanHis Instagram & Website. Love the sentiment here. I curate the best of the best for myself to make sure I’m holding myself to a high standard as I try to get better. The small script within the larger and swashy script is great, not to mention the use of objects to give the viewer a sense of scale and the physical space. Photographic sensibility is a huge part of how your final lettering composition looks on social.

 

Choose to See the Good Stuff - Hand-lettering inspiration from Crash Course to hand-lettering

 

5. “Take the Next Step” by Dan Lee, or dandrawnwords on Instagram.  Thick and thin lines with rough edges, angled and juxtaposed with a simple san-serif in “the.”

Handlettering - Take the Next Step - Thick Cursive hand-lettering inspiration - Hand-lettering course

 

6. “Friday” Thick, blocky script by Colin Tierney or tierneystudio on Instagram. This style is ridiculously fresh. Clearly the non-chalant feel of this requires alot of practice and a touch of a dry pen for the texture. Achieve the look with thick down strokes and mostly thin left to right connections, besides the strokes that don’t connect and underline, or long flourish.

 

Friday, Broad Strokes, Hand-lettering

 

7. “Goal Digger” by Jenny Highsmith, jennyhighsmith on Instagram, the watercolor look is fresh. I also love the descenders on the g’s going down together parallel and the friendly, cute look is hard for me to achieve, but the width of the thick strokes vary.

 

Goal Digger - Hand-lettering Watercolor, Wreath Design

 

8. “Here’s to the Crazy One’s” – Not really sure how this was created, but clearly creator Luke Choice, or velvetspectrum on Instagram has his own brilliantly unique style. The strength of color without feeling forced that Luke wields is distinctly impressive.

Steve Jobs Quote - Hand-lettering design and things to inspire

 

9. “Lest We Forget” by Blush Creative Studio ( blushcreativestudio on Instagram)  – I’m a pretty huge fan of greyscale, partly because it’s alot easier to create something that is striking and not tacky. This beautiful, relaxed example is a lovely example of lettering that could be done in 5 minutes (if you’ve practiced a lot previously.)

Lest We Forget, Hand-lettering design, Brush design

 

10. “Save me, O God.” Judedias on Instagram, buy his designs on Casetify. Maybe you’re starting to see my appreciation for these angled shots up and to the right? Clearly a rough touch on a thin brush allows for these kinds of lines. The balance of hard lines and thin connecting lines takes practice, and discretion as there are some conventions, but a certain amount of choice on where they go. Generally the rule is downward strokes are thick and upward strokes are more thin.
Save Me, O God, Hand-lettering inspiration and design

 

11. “Shit Happens” by Paul Von Excite Check him out on Instagram. This work has clearly been worked and re-worked, to me it’s an example of very polished, extremely clean hand-lettering.

 

shit Happens Design and Hand-lettering Inspiration

 

12. “Worth My Salt” by SpilenkaInstagram. Not only is this lettering piece made of salt, but it’s piled with intentional peaks in the middle of letters giving a 3d feel. Sketch on paper lightly and then arrange objects / salt / other over the top. This example in particular requires a delicate and intensive touch.

 

Worth My Salt - Hand-lettering, physical items, What we can learn from these examples

 

13. “Lettering” – Colin TierneyInstagram. Love these shots where it shows the designer’s notes to themselves as they perfect a design.

 

TierneyStudio on Instagram, Lettering - kerning, move right, exaggerate swoop, more oval, more contrasting ear, enlarge swash terminal, hand-lettering with notes

14. “Draw” – Colin TierneyInstagram. Notes to himself on this one include checking the letterform width. This is something I pay attention to when the letters are intended to not be variable width, getting the letters consistent in width in this case gives a much more solid look that makes the piece feel stronger.

Draw, Open Up Counters, Notes on Hand-lettering and pencil shavings

 

15. “The Lone Bellow”Jeff RogersInstagram. There’s something about scale that you can leverage to create an impression, in this pencil sketch Jeff Rogers shows how practice can make even small compositions create a sweet look.

The Lone Bellow, Hand-lettered N, B, W, Amazing Examples

 

16. “Traditionally Crafted and Tastefully Fragrant”  – Neil Secretario on Instagram. Using long lines above and below a curving set of uppercase letters creates a horizontal flow.

Traditionally Crafted and Tastefully Fragrant, Amazing Examples of Hand-lettering

17. Wander Lust – This design utilizes a simple illustrated arrow and flourishes that intertwine. Try breaking the flourish to create the look of a shadow underneath the overlap and give a bit of depth while overall retaining a flat design.
Wanderlust, Design and ahnd-lettering inspiration and examples, how to

18. “Wise Men” by Danna Cassaro, on Instagram– A sleek combination of 2 letters requires experimentation. This example utilizes the natural arc of the letters and extends them, so they work into each other.

Hand-lettering examples and inspiration - How To, Tutorials, and Tips
19. “A Life long Love Affair” – The glue, or substance used here gives a little shadow and provides an interesting look, but taking this direction it would be good to layout the composition before hand until you have an idea of how it will balance out and your style first.

 

Glue Lettering - Object Lettering and Design

20. “A Negative Mind Will Never Give You a Positive Life” – This design displays how changing up your tool can force you to try a different style.

“Diversifying your tools can help you add more variation within your styles” Click To Tweet
A negative Mind will never give you a positive life- lettering inspiration

21. “Adventure is out there” – I highly suggest when adding color to your compositions to keep it simple. This example shows an example of green and gold used tastefully together. I also love the look with the “rays of light” illustrated out. Achieve this look with simple dashed lines evenly spaced from each other all around the design or element within the design.
Adventure is out there - gold lettering

22. “Aim High.” This composition utilizes a simple illustration as the “I” in the word aim. My pattern in lettering is taking two complimentary but distinctly unique types of typography and pairing them together. In this case the letters of the sans-serif “Aim” are the same thickness as the script “high.”

Aim High Design, hand-lettering

23. “Badge & Gun” – Sophia Slater – sslater6 on Instagram. I love the rough, quick feel of this composition. The scribbly element strikes me as calling to mind alot of the things I love about hand-lettering. It feels natural and requires a instinctive trust of the hand and understanding of letterforms. Sometimes the more highly polished lettering compositions feel less like hand-lettering to me and more like something else.
badge and gun - scratch and design

24. “Beauty” – White letters on a dark background can be a nice change up. Get a white paint pen to achieve this look and try it out on a wood box from a thrift store, a map from an antique store, or gold/bronze construction board as pictured here.

beauty -hand-lettering design and inspiration

25. “Bigfoot” – Not sure the actual medium here, but it feels like chalk or colored pencil. Achieve the look by taking a high-fidelity picture or scan of the letters and preserving the natural texture, and matching the lettering design with a photograph that has a similar texture in the landscape or objects pictured.  Interweve the letters with some of the elements in the picture for a more integrated feel.

Bigfoot Hand-lettering with flourishes

26. “Born & Raised”Sophia Slater – sslater6 on Instagram .  Once again with this scratchy, vibrant, organic look. Achieve the look by going quick and removing curves and only retaining hard angles, and allowing pockets of white within the letters and not filling them in. Love the black and white with just one red element to make it interesting.Born & Raised - Hand-lettering gorgeous examples

 

27. “Build Rapport” – Once again script font with a blocky sans-serif , contained within a water-colored illustration. Use a brush pen with watered down Sumi ink to achieve the shadows in the wrench on this one.

 

Build Rapport - design hand-lettering

 

28. “Bury the Past” hand-lettering by Scott Biersack (youbringfire on Instagram.) Amazingly informative tutorial can be found here. First you brainstorm possible things to letter, choose one and sketch out 10-20 layouts with emphasis etc. Scott suggests doing the light lines of the letters first and then building up the thickness of elements after you have the underlying lines. Adding weight to light lines and making adjustments from there has helped alot of my compositions.

Bury The Past Hand-lettering Design inspiration

 

29. “Cigaloo” by Wells CollinsOn Instagram. Love the deep texturing on this design.  Acheive this look by very intentionally adding textures into the broader down strokes of  crisply composed serif.
Cigaloo Cottage - Hand-lettering design in branding

 

30. “Citizen of Heaven” by Fred Sprinkle – On Instagram.  I think this kind of look can be worked on by experimenting with angles in your letters. The shrinking up to the right of the top letters and the enlarging of the letters up to the right on bottom provides visual interest.

Citizen of Heaven Scratch design at an angle

31. Crypozoology by Aiden Guinnipon Instagram.  Love the geometric feel here. Try drawing a badge-like shape and then fitting the word inside. In this case Aiden forgoes big curves for hard angles.

Cryptology Design and lettering examples

 

32. “Dashag” by Gert Van Duinen – on Instagram.  Achieve this look by experimenting with big swashy flourishes that comfortably circle around the outside of letters. One little spike/bump comes out of the “s” giving the letters just a touch of edge. 

 

Dashhag - Hand-lettering inspiration

33. “Dead Sexy” by myself (@timishness on Instagram.) The Slabby tall letters juxtapose with the flowy script font below. Achieve the look by experimenting with the scale as well between the words. The composition is also heightened by the strong contrast between the letters and the background; I like to put a black overlay over a photograph and turn it’s opacity to 70 or 80 percent in photoshop.

Dead Sexy - Design and Lettering an example that will rock you

34. Depths by Alexander Westonon Instagram. Radical flat animal illustrations with lettering inside. Not sure I’ll ever get bored with this trend. The letters in this example echo the anchors long body and strong angles.

Depths, Octopus and Anchor illustration

 

35. Designer is a Diagnosis – Alright I’m partly featuring this one for the mix between watercolor and lettering. The artfulness here, the message many of us can relate to, and the combination of elements makes this a great example.

Designer is a diagnosis, painting and texture

36. “Eat My Dust” by Paul Von Excite – on Instagram. Great lettering tutorial by Paul here. I actually appreciate that it looks like Paul used a font as the basis for “My” in this piece. A client receiving this lettering work wouldn’t care as much that it’s based on a font, as much as other letterers might. From Paul’s tutorial I noticed he comes up with some keywords to help guide his process on this one. He used “Swooshes, a lot of swooshes, elegant, nice tails, italic and slightly tilted,” as words that guided his process on this.

Eat My Dust hand-lettering examples for inspiration, Micron designs to pin on pinterest

37. “Every Cloud has a Silver Lining” – Speaking of swooshes; I’ve nevery quite mastered the art here, but the key to this piece’s success is a symmetry, and using the swooshes to create a shape around the lettering composition.

Gold lettering, Every CLoud has a Silver Lining

 

38. “Forever I love Atlanta” – Once again Shadows are being made be gaps in the white.

Forever I Love Atlanta, Atlanta Pride

39. “Frame” – Love the use of geometric pattern. Achieve the look by studying molecule models, and creating a lettering composition within the illustration.

Frame Hand-lettering Inspiration

40. “Future Islands”Jonathan Faust – on Instagram. Thin, thick and lot’s of clean up, this piece benefits not only from the juxtaposition of the thin sans-serif on the bottom of the script, but the delicious alternative look of the F, and the use of color in the composition of the photograph – like I’ve mentioned, the photograph is part of the art.

Future Islands - Hand-lettering inspiration

 

41. “Glue” – on InstagramAchieve this look by of course using some kind of viscous liquid to get dimension, but also taking two swashes on either the top or the bottom of the word and swirling them into each other  without having them touch. Glue and design, object and food lettering examples

42. “Hachike” on Instagram. Taking on an almost arabic or asian influence, the curvy, script influenced serifs on this design fit into each other like lego’s. This requires a ton of intention, and to duplicate the look you may need to have the right word to achieve the interconnectedness displayed here. Sometimes I change the word I’m trying to letter to get the right letters and right look.

Hachike, crazy design examples, hipster, hip, stylish design with eastern influence

43. “Handtype” by Andy Lethbridge – on Instagram. Andy used a Tombow Dual Brush Pen to create very precise look here. To achieve this look use thick down-strokes, light up strokes, and a long cross on the t with a flair up and flair down. Clearly a lot of iteration and understanding also that went into this composition, Andy is extremely talented.

Hand-lettering, handtype, hand type

44. “Harvest Salted Almonds” – Lovely use of texture and dusty, pastel color here. Harvest Salted Almonds, Branding

45.”Hawaii – Pacific Island Style” – The Process shot here is deeply inspiring, from the clear difference between the 3 lettering styles, the mix in of the flower illustration, or the gorgeous balance in the composition, the take-away here to me is perhaps the use of flourishes to fill in gaps when it makes sense.

Hawaii Pacific Island Style, Aloha process shot

46. “Hawkes and Dumar Branding Exploration” – To me, I just get so inspired by the sheer amount of radical options here for branding. To achieve this style, don’t clean your letters so much that you remove any rough edges. Look at the one on 1968. The right edge is almost purposefully rough, and to me it adds character to the the design; don’t sanitize your drawings so much people can’t tell they’re hand-lettered.
Hawkes & Dumar, lettering

 

47. “Hawkes and Dumar” – another example of this great branding work.

Quality Garment Design

 

48. “Hungry” – I’m particularly proud of the chunky letters on this one, and finding ways to make connections that wouldn’t otherwise be obvious. When and where to add swashes to your hand-lettering pieces is a matter of taste, restraint and spontaneity.  Read this section of Calligraphy for idiots for guides on where and when to add or not add swashes to your hand-lettering pieces.

Hungry Hand-lettering Design

 

49. “Hungry for Adventure” food lettering, Danielle Evans on Instagram. I love the way working with food and letters opens you up to the physical elements we come across everyday. So many opportunities to create. The key to these pieces is allowing yourself a small space to work with so you create it with a delicate touch.

Hungry for Adventure Food lettering, object lettering

 

50. “Tokyo, Japan”Jonathan Faust on Instagram. What do you get when you wield a tall sans-serif  with a big swooping Script font? A very striking piece. Once again that upward slant, with downward sweeping curves, to achieve this look, you’ll need a lot of revisions. 🙂

Japan Tokyo Design,

 

Hope this crash course to hand-lettering was extremely useful for you. Tweet about it to your friends if you found it valuable!

 

“Crash Course to Hand-lettering with 50+ Examples and what they can teach you” Click To Tweet
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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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8 Comments on "Crash Course in Hand-lettering – How To/Tools and Tips"

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Christian_Rooibos
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Case nº45 (hawaii – pacific iland style) … who designed that example? Thanks

Tim Brown
Guest

I looked for where I found this – but haven’t found the source. Sorry!

Kelly Jackson
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Bookmarked, and am now officially stalking you on social media. Thank you so much!

Tim Brown
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Awesome! Thanks Kelly! 🙂

Aiden Guinnip
Guest

Thanks for the feature Tim!

Tim Brown
Guest

You’re welcome, thanks for the inspiration Aiden.

Mallie Hart
Guest

This is a wonderful resource, Tim. Thanks so much for sharing with us all!

Tim Brown
Guest

Thank you for reading Mallie! 🙂

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Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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