Chicago web design
"Hook Agency is exceptional to work with... I've already seen growth in the number of sales leads generated by my website." - Josh Carlson, Treasured Spaces

Conversion Rate Optimization

Wait! Don’t scrap your whole website – improve it.

The problem with redesigning your website from scratch is that it doesn’t often fix the original issues. You need DATA-DRIVEN testing on a regular basis to iterate and improve it, rather than starting over and hoping the holes get plugged in the next go-around.

  • A/B Testing based on expert theories
  • Record website visitor behavior, and improve based on it.
  • Heatmaps, User-testing, Persona’s and more!
Get Conversion Rate Optimization

WHAT IF INSTEAD OF 1 out of 100 people on your site becoming leads, 2 out of 100 did?

Just getting more traffic is not enough.

We believe in improving the amount of people turning into customers that visited your site as well.

First of all – we know because we monitor many sites on a monthly basis and are responsible for creating more leads. Being ‘on the hook’ for this kind of work has allowed us to identify the kinds of changes that move these numbers upward – sometimes in dramatic fashion.

Ultimately – we want our changes to be measured, appropriate, and tracked over time – that’s why we use a combination of Google Analytics, and other testing tools that are best in the market for their functionality – all to drive your conversion rate up in a systematic fashion with testing and iteration based on decades of combined UX, CRO, design, and development experience.

Start the Conversation
WordPress Web Design



It’s crazy that some people scrap their entire website – when ultimately they should be doing ‘Conversion Rate Optimization’.

You may think redesigning is going to fix the problem – but it often fixes a few big aesthetic problems but leaves many of the underlying issues un-addressed. Wake up and stop re-designing your website every 2-3 years an put in the work to set up a ‘Conversion Rate Optimization’ habit now.

Ultimately – it comes down to this:

Have you ever gone on your companies website and thought to you yourself – “I’m not sure if I would buy from us either.” Imagine a future where you were steadily, and regularly making site improvements based on data. Contact us today – to take a very solid and concrete step towards that future.  

Increase My Conversions Now

Questions and Answers about Conversion Rate Optimization

Sometimes the changes are easy and obvious to and outside trained eye, but we love to put in tracking and A/B testing to support our theories with data. Here are some examples of low-hanging fruit.

Obvious call-to-actions.

Trust Factors.

Badges and awards.

Fast/Free Shipping, and Free Returns.

Pictures of your team.

A better mobile experience.

These are always changing based on cost-effectiveness, and the specific situation at hand, but a few that have been useful for us pretty consistently are:


Google Optimize




If you have a tool that your company would like to use – we can help implement on your behalf.


We are specialized in WordPress development, but can also work with internal development teams, internal design teams, or other partners of your company – based on the needs of the project or ongoing engagement.

We are insanely good at effective, conversion-centric web design – and often help people increase conversions 30%+ or more year over year, as well as being extremly agile and effective on the WordPress development front as well.

Conversion Rate Optimization is focused on effectiveness

You may have an old design that is still solid but needs tweaks to make it as effective as it possibly can be. Conversion Rate Optimization as a process doesn't scrap websites for new ones all the time, but rather progressively enhancing and using analytics and AB Testing to keep what's working objectively.

Our entire process is built around business goals
We are not in the business of wasting people's money, and so every project I take on I try to make sure I'm really going to make a business' money. Whether it be iterative testing and ongoing enhancement, or a single project to modify and enhance anything that hasn't been converting well – I'm prepared.

If you're not funneling 20k into your website every time you need to make a shift, you're much more likely to get the things done that need to be before the website is out-dated. To me, it's always about determining whether CRO or a full overhaul is necessary, and then taking it from there.

We start with Conversion Rate Optimization best practices

Many sites do not have enough traffic to get full statistical significance from A/B tests, but we can apply what I've learned from previous tests and apply some best practices right off the bat. We can add trust factors such as badges and testimonials and decrease friction where possible on your current site.

We've been able to track changes in revenue on some projects

In one month, the changes we made (adding trust factors next to an add to cart button,) made a $5,000 difference. Considering the work we're doing was about $1,000 that month, that a 5x return on investment. We're not shy about mentioning the fact we think our work is really worth something and it is.

We track conversions on projects and see significant shifts
Each conversion, whether it be a checkout or a contact form submission, represents real money. For some 1 in 5 contact submissions turn into a 30k client – that would mean each submission was worth on average $6,000. You better believe they will make an investment to make the overall number of submissions go up.

Some people come to us with existing changes they want
Because we have years of experience A/B testing and User testing, we never just want to be a technician mindlessly working, we want to be a partner and a problem solver. With this in mind, we are open to engagements where you already have some changes in mind for your site, as long as we're considered a partner and problem-solver as well.

We're intent on adding value to every project we work on

So we don't feel the best use of people's money is hiring a web designer to just wield photoshop, but to be there pushing to make the business and the website more effective. That is our mindset for projects we work on, and why we're so adamant that people we work with consider it a partnership when starting a new venture.

Is your goal to sell more products?

You may understand the meat and potato's of your business, but E-commerce is evolving and changing. Some businesses sell products but need to consult with the person buying not just push them to 'add to cart.' Many things stand no matter what though. The prime differentiation and story needs to be shown visually and certain trust elements need to be prominent.

Is your goal to get more contact form submissions?

Many businesses website serves as a way to explain their service online, and needs to be built to attract visitors as well as conversions. When someone gets to the moment where they could take the next step or leave – there are actually small things you can do to make it more likely for them to take the next step, and it's not as mysterious as you might think.

Selling more products with E-Commerce background

Some of the first sites I designed were E-Commerce, and under the tutelage of a e-commerce marketing manager for 10+ years focusing on best practices and A/B tests. So as I finished designs, we went back to the drawing board to tweak, modify and enhance those designs for the best conversions. I went on to A/B test on other clients while tracking revenue. This changed my design process.

Getting more contact form submissions by gaining trust.

We love tracking conversions while making changes, it's allowed us to objectively get better and better and take the results of each test and apply them to future tests, designs, and design tweaks we make on any other Conversion Rate Optimization clients. If you're interested in wielding what we've learned for your businesses website, contact us now.

Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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