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When it comes to web design for construction contractors, high quality images are essential for displaying excellent examples of client work. However, implementing illustrative elements provides an extra level of personality and character to the site and to the brand. Here are some sites we found utilizing illustration in an effective way.
Electric City – From Hook Agency
Electrical work can be difficult to make pretty and appealing in photographs, so this set of illustrations for Electric City Corp. give the website an overall feel of quality and friendliness.
Luxury Simplified, based out of Charleston SC uses a dainty, hand-drawn set of illustrations to give their site a more personal touch. For a luxury contractor company, it makes sense to have potential clients feel like they are getting a refined and tasteful service.
Mosaik Design and Remodeling utilizes both high quality photos and illustrations. These illustrations almost feel like infographics, and might work if there were more of them throughout the site. Infographics can act as trust factors on a website, so including a few more would make everything look seamless and established.
The Pink Plumber branding establishes a bubbly and bright presence on their website which is a different direction than most contractors. Their use of illustrations really connect the grittiness of plumbing services with the friendly manner of the site. The Pink Plumber really takes it to the next level with interactive content, so potential clients can learn about their own plumbing systems as well as find information about common service.
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