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Content Marketing Agency
"Was hesitant at first with the complexity of my industry (Medical Information Technology), but they have far exceeded expectations with research and content development." - Greg Toler, Mediucs IT

Content Marketing Agency

Content marketing is an essential part of any business — no matter how big or small.

When done correctly, content marketing will allow you to connect, educate, and build trust and lasting connections with your ideal customers — in addition to encouraging conversions and driving sales.

Creating a strategic content marketing plan — one that is paired with your SEO strategy — will help you gain a huge competitive advantage over your competition.

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Keyword Driven Content

Writing content for the sake of having words on your website is not a long-term solution. Instead, you have to have intent behind each blog post, every landing page, and all the headlines on your site. 

In addition to providing value for current and prospective customers alike, we want each and every blog post and landing page to rank highly on search engines. To ensure this, we use in-depth keyword research tools and tried and true SEO tactics to find out what is being searched on Google.

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Content Revolved Around Your Ideal Customers

We take the time to understand not only your business but your customers as well. We create ideal customer personas that dive into their pain points and the problems they are having that leads them to you. 

We then create potential topics to go after in your content based off of these problems — backing up these ideas with keyword research to ensure relevance. At the end of the day, it’s all about creating content that your customers will find helpful.

 

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Rolled Out Consistently

If you’re publishing content once every month, you’ll likely have a hard time being found organically through search. You also won’t be providing as much value to your customers than if you were publishing weekly.

That’s why we create content calendars that layout the plan for each month in terms of which content will be created and then published.

Consistent content is good content.

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Questions and Answers about Content Marketing

With our initial kick-off meeting, we'll sit down with you and discuss your ideal customers, what the problems they have are, and what drives them to work with you.

Using both a creative and data-driven approach backed by keyword research, we identify keywords and topics to write about — creating an in-depth content calendar that is targeted at your ideal customers.

Quality, well-written content is extremely beneficial for your search engine optimization — especially when that content features keywords that your customers are searching for. When certain blogs or pages are ranking high for a keyword, they will get clicked on more — and Google notices that.

To simply put it, Google rewards websites that have content that void of grammatical errors, are dense with keywords (but not overly saturated), and are high in quality.

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