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We’ve done some amazing websites for a variety of construction contracting groups. A large part of what makes our sites so successful is that each company has a color palette for their specific business areas . Here are some examples of websites utilizing effective and practical color palettes.
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We were lucky that Electric City has such a cohesive color palette to work with when designing the website. The base colors of dark blues help with hierarchy of content, as well as putting together the fun illustrations throughout the page. In the end though, the bright green makes the important aspects of the site pop.
With a company name that includes ‘America’, it would make sense to use red white and blue, but I actually appreciate the added soft yellow to the color palette. It is subtle, yet still references patriotic colors.
Pops utilizes fun and friendly colors throughout their website, as well as their branded photos. It was a nice touch to find ways to bring the blues and yellows into the photos of smiling customers.
At Hook Agency, we have developed a framework for roofing contractors, but it does allow for a lot of flexibility. Red Canyon Roofing utilized a simple color palette of red, white, and a beige accent. It is concise and to the point.
While Wayzata Dental is not a construction contractor, they do have a great color palette for their services. The clean white and light blue make everything seem fresh, and highlights the brand photos. Finding colors to match company services can bring credibility and cohesiveness to a website and a to a brand.
Thanks for reading:)
Watch this quick video to see how savvy businesses save time and hook better leads: