To nurture your ideal prospects – it’s important to have content in front of them regularly. That’s why I love creating this weekly video series for Construction companies, but also why you need to implement a regular content strategy as a construction company.
If you don’t – you’re missing out.
Why find a rhythm for content you put out on your website?
- Creates rapport
- Signs of life that your business is up and running smoothly
- Allows more people to find you from search engines.
It may be intimidating – but content marketing is absolutely the most crucial to a long-term and substantive approach to your marketing.
If you can create deeper resources, tools, and guides – it will create a deeper connection! By considering how your prospects might solve their problem with a D.I.Y. approach and serving them there as well with in-depth ‘how-to’ content you build trust, and allow them to get to know you as well as consider your solution at a time they are in need.
This will help them remember you when it’s time to solve a similar problem – and get them coming back to the company that helped them previously.