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Should You Completely Redesign your website, or just Modify?


Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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So many times people rush to the conclusion they need a complete website overhaul, when there’s alot of issues that could be remedied right now and have a ton of impact.

As a designer, I am constantly looking at websites and determining how they can be more effective, and am often completely redesigning them. Ask yourself these 21 questions (some are weighted as to stress importance,) and if you have 17 out of 29 total points or more you should consider working with a designer on your current website rather than spending the time, money and effort on an intensive full redesign.

1. Is the flow of your website natural and consistent with how you feel it should be? Important! Yes= 2 Points

No
Yes

2. Do you have all the pages you need on your website?

No
Yes

3. Are you getting the regular conversions that you want (contact form submissions, social shares, or sales) from your current website?

No
Yes

4. Is your website built in a way that allows you to write new articles, blog posts, content hubs, or useful content pieces related to your industry easily and effectively?

No
Yes

5. Is the visual design of your website in a strong direction that you can be proud of representing your business? Important! Yes= 2 Points

No
Yes

6. Do you feel you have the development resources at hand to add a feature to your current website without costing you an arm and a leg?

No
Yes

7. Do you have Web Analytics on your website, set up in a way that you can monitor them when you make a new piece of content or piece and see how it performs?

No
Yes

8. Do you feel keen to share new content on your website via social media when you publish it?

No
Yes

9. Does your current website have strong call to actions that signify the most important steps a visitor can make in your website?

No
Yes

10. Is your website designed to be extremely useful to the people visiting it, offering clear routes for their direction through the website with obvious next steps distinctly visible and available? Important! Yes= 2 Points

No
Yes

11. Is your current website making you money?

No
Yes

 

12. Do you have a google business page setup with your physical address if you are a brick and mortar shop?

No
Yes

13. Does the website have all the major functionality pieces in place that you’d like or that are currently appropriate for your business?

No
Yes

14. Is the photography on your site up to date, giving a genuine, fresh and non-stock feeling to the overall tone of the website?

No
Yes

15. Is it clear what your business does immediately when you enter the website even if you blurred your eyes, and does the copy on the site give the person a fairly immediate idea of exactly what you do in plain language? Important! Yes= 2 Points

No
Yes

16. Do you have testimonials and/or other social proof present to help people recognize good experiences other people have had with your brand to increase their trust in working with you?

No
Yes

17. In your experience from visitors who’ve spoken with you about it, do people generally find what they need on your website easily?

No
Yes

18. Do your images have “ALT-tags”, are your image-files-named-like-this.jpg, do you have meta descriptions and titles on your website, and do you all of your main pages have 700-1000 words on them?

No
Yes

19. Do you have social media presence directing people to your current website, and social media icons on your site sharing your social presence with visitors to the site?

No
Yes

20. Is it extremely evident what you do better than your closest competition from a fairly brief look at your website? Important! Yes= 2 Points Yes

No

21. Is your website mobile responsive or have a separate mobile version? Particularly Important! Yes= 5 Points

No
Yes

Design need score

If your score is 17 or more, you’re likely in need of modifications on your website, not necessarily a full redesign. 16 or less, and you could probably use a totally new website. Consult your local designer for a more full idea of how dire, or hopeful your situation actually is. Just don’t rush into some unnecessary entire overhaul unless you know that there’s a significant problem.

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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