The story of Cole joining our team is particularly interesting – because he just approached me on LinkedIn and said he had some digital Paid Ad Management experience but was trying to learn from agency owners. I found the industry pretty foreboding when I was breaking in full-time, and took the meeting and just talked him through what we did, and also talked through some of our immediate needs.
One of those needs was helping with sales, outreach, and some busy work – and Cole insisted that he would open to doing whatever as long as he got to learn about SEO and PPC more. So he started as an apprentice around 3 months prior to being hired full-time. He read everything I asked him to, including ravenously researching Brian Dean’s in-depth content on SEO, Grant Cardone’s in-depth content on sales and prospecting, and tons of practical application pieces of content about digital paid ads, and by the end of the apprenticeship Cole was bringing me new methods, and rolling them out on our Google and Facebook ads without my help or instigation.
Working Saturdays, and e-mailing me possible improvements for clients (*one at 9:30pm last night 😂) is not all that Cole brings to the table – the #1 thing that makes Cole a rockstar addition to our team is his positive attitude and his willingness to try new things, as well as hunger to get serious results for our SEO and PPC clients.
Here is a brief interview with Cole to get to know him better!
5. What’s the weirdest belief you have?
We’re in a simulation.
6. Were you ever in a club / clique / friend group with a name? What was the name?
No, but it would be the Goonies.
7. What’s your favorite beverage?
Kombucha (not a hipster)
8. Gun to your head – what meal would you cook to try to impress someone really important?
Spicy chicken thighs on the cast iron.
9. What’s the best business advice you’ve ever gotten?
You are the average of the 5 people you spend the most time with.
As we grow (maybe a little quicker than we thought), each person we add to our team is crucial – to set the company culture, and pace. Cole will be a cultural leader at Hook Agency. Coming from corporate structure – getting scrappy and resourceful is a huge piece to why he wanted a change, and I believe Cole will be a leader at Hook in a short period, as we layer on the next level of specialists. Hundreds of hours of study in SEO + PPC turns into 1,920 hours of meaningful effort over the next year in search engine marketing – and Cole is incredibly effective already, as well as extremely driven.
Welcome Cole – we’re super excited to have you!