July 31, 2018view more
Simple Video Tips On How To Get More Google Traffic
- Get More Traffic With our SEO Services
- Learn S.E.O. Basics Beginners SEO Guide
- See Weekly Video Our ‘Google Likes It’ Series
- S.E.O. Strategies Get Tactics & Q’s Answered
- Get More Traffic With our SEO Services
- Learn S.E.O. Basics Beginners SEO Guide
- See Weekly Video Our ‘Google Likes It’ Series
- S.E.O. Strategies Get Tactics & Q’s Answered
Rel=Canonical should be used whenever you post duplicate content (from your site, or elsewhere.)
It’s a “soft redirect”, without redirecting the user. Links to both URLs now count as the single, canonical version of the URL. So your site isn’t penalized for duplicate content.
- Tells google where the original is
- Code Snippet (place in HTML Head): <link rel=”canonical” href=”http://example.com/wordpress/seo-plugin/” />
- It’s also available through Yoast SEO , and some SEO tools like this – screenshot of where:
July 18, 2018view more
Google Likes It When Your Website is Mobile Friendly
Keeping a mobile friendly (and ideally mobile responsive website) is not only a good look – and a good experience for your website visitors – it’s also a fundamental element in making sure your website is as visible as possible on Google these days. If your website isn’t mobile friendly – Google is going to push your site down in the search page. Responsive design generally just means your columns stack on each other, making sure the text is visible – and often includes other elements like a mobile menu and some simplification of the design for mobile.
- Use Googles’ Test: https://search.google.com/test/mobile-friendly
- Review Google’s suggestions
- Fix or delegate to developer
Hi, it’s Tim Brown, and this is another episode of “Google Likes It.” Yes, I’m drinking a little Red Bull so I can keep my jazz hands going during this video. Today we’re going to be talking about how Google likes it when your website is mobile friendly. Keeping a mobile-friendly website is a lot more important these days. It’s not just for the fact when people come to your website on a mobile phone or tablet that they can see the text, they can use the menu, and they can navigate around, it’s also now used for Google’s algorithm. Google is going to show people’s websites that are mobile-friendly higher in search results when your customers are searching. It’s very important to have a mobile-friendly website. Just a couple of the things that equal mobile friendly are your columns. Let’s say you have a three or four column layout on your website; they stack on top of each other. Often there’s a special menu for mobile devices, in the industry we call it the hamburger menus, which is that three bar menu up at the top that you tap and it opens the menu options. Another last one is that buttons are 45 pixels by 45 pixels wide and tall so that you can tap them with your finger.
A couple things to do to get started with mobile-friendly if you’re not sure if your website is mobile-friendly:
1) Do Google’s Mobile-Friendly Test – I’m going to put it in the description below the video
2) Review Google’s suggestions
3) Do them, or delegate to a web developer
That might take a little time, but it gives you pretty clear suggestions on what you need to do. It might be to make the buttons bigger, but it often involves what’s called media queries. It tells the browser to re-size things based on the device. It is very important your website is mobile-friendly. Likely many of you already have a mobile-friendly website, but it’d still be good to test your website using this tool below to make sure and to see if there’s anything else to make it more mobile-friendly. It does matter in search results.
That is your “Google Likes It” for the day. Try me next week for another episode of “Google Likes It.”
July 3, 2018view more
I’ve seen some really huge amounts of traffic squandered just because a company doesn’t do redirects on their website when they relaunch… If the URL’s on your website change at all… when you change your site…
You HAVE to do Redirects
– Catalog all the existing URL’s in a spreadsheet
– Write down the new ones
– Htacess redirects or SEO Redirection Plugin
.htaccess redirection code snippet:
Redirect 301 /oldpage.html http://www.yoursite.com/newpage.html
Redirect 301 /oldpage2.html http://www.yoursite.com/folder/
WordPress Plugin route: https://wordpress.org/plugins/seo-redirects
Hey, how’s it going? It’s Tim Brown, and this is another episode of “Google Likes It.” And today we’re going to be talking about how Google Likes It when you do 301 redirects when you relaunch your website. A 301 redirect just means you’re telling Google, and other links to your website if something moves. If a page moves or the URL changes (the little thing up in the bar up top) you need to tell Google and other links from around the web (that already exist out there) where it is now. Just so they don’t get there and get your ‘resource not found page.’ That’s a big deal when you’re relaunching a website, and I’ve seen it go horribly wrong. I’ve seen companies not redirect their best blog post when they redirect their site. Or, not redirect a landing page that had a bunch of links from around the web to it. And so, all that link juice, all that authority goes to waste, and if the best post on your site didn’t get redirected; there’s a huge problem because you’ll lose that traffic. And you’re not going to get it back half the time, so you want to make sure these redirects are in place. I’m going to give you the three steps to make sure that is the case, and that everything is covered before you relaunch your website.
1) Catalog the existing URLs on a spreadsheet
2) Write down the new URL next to the old URL if those have changed at all
3) Do .htaccess redirects or use the SEO Redirection plugin on WordPress to make sure those are in your website and working
So, I’m going to leave a little bit of code in the description of the video if you’re going to do it through .htaccess and a link to that plugin, and I hope you join me next week for another episode of “Google Likes It.”
June 20, 2018view more
A silo essentially means a category of content … but it also means that as you drill down into that sub-section of the site, that you access content that you can’t access anywhere else on the site – meaning you effectively group content and have neighborhoods – or – ’silos’ within the site, concentrating the value and topical relevance for that area of the site.
Here are 3 ways you can utilize this strategy:
1. Plan content groups logically from the beginning of the site
2. Use URL structure /sub-folder/sub-item
3. Create intuitive sub-nav systems
Hey, how’s it going, this is Tim Brown, and this is another episode of “Google Likes It…” Today we’re going to be talking about how Google likes it when you silo your content. So what does a silo mean? Well, a silo essentially means a particular category of content. Google likes it when you have categories delineated within your website, and you can only access that content from that category. So, if you go into a library, for instance, there are different sections of the library. There might be comics, and fiction, and non-fiction, and history, and religion, and science. And essentially within those particular categories, you know what you’re going to find. But, you don’t need to access all of that content from the front of the library. You want to be able to get to those places easily, but you don’t need to access it all right away. And that is essentially the concept that Google respects in websites. If they’re well categorized and, when you go into that area, you can access everything easily. So, some of the concepts to get the most out of silos within your website are:
1) Plan content groups logically – So from the outset, when you’re designing your website, think about the specific categories of content. You might want to do a little keyword research, and you might want to really think about the ways people are accessing this content, and what they really want. You may not need a category for everything. So figure out which categories are the most relevant to the people on your website, and grouping them out.
2) Use URL structure (example: sub-folder/sub-folder/sub-item) – When possible, try to group it in the URL as well. So, sub-folder/sub-item.
Lastly, when appropriate…
3) Create sub-navigation systems – If you have that top navigation bar that a lot of websites have nowadays. Perhaps you also want to include a sidebar menu, where appropriate, in that area of the website. So, if you’re drilling down into, let’s say, fiction, for instance. Perhaps you have the different sub-categories of fiction there on the sidebar; this will allow interlinking. One of the recent “Google Likes It” videos, we were talking about how having a lot of intuitive links around the website internally is really smart for SEO. And having that in there is really good for user experience as well.
So use silos on your website where appropriate. Join us next week for “Google Likes It.”
June 12, 2018view more
Google likes it when you get links to your site – but did you know that internal links matter too?
That’s right – if you link often and appropriately to relevant pages and articles on your site, those links also count as a ‘vote’ for the importance of that page in Google’s algorithm (and is hugely overlooked by alot of people just starting out with their website’s SEO.)
Here are 3 ways you can utilize this strategy:
1. Clean up any broken links on your website.
2. Link from your best pages to the pages you want to rank.
3. Add 2 internal links whenever you add a new blog post.
Hey, how’s it going, it’s Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you link internally, often and appropriately. Smart, intuitive, and appropriate linking to other pages on your website is one of the most powerful but overlooked ways to get Google to see all of your pages and to crawl them more often.
It helps spread the love from pages that are already doing well organically and are already ranking for things, to pages you want to rank for things. It’s definitely something that you should be implementing more of today.
Let me give some ways to do that:
1) Clean up any broken links – Especially broken links that are to pages internally on your website
2) Link out from your best pages to those pages you want to rank
3) Create a rhythm for adding new links regularly – If you have a blog post checklist, things you do before you post a blog, add this to that list. Think about a couple posts you can link to from your new blog post, and try to make sure you do that on a regular basis. Think about what people would want to read that relates to what you’re writing and link to those things within the blog post.
Alright, thank you so much for joining me for “Google Likes It,” and join us next week for another episode.
June 7, 2018view more
What are LSI Keywords? LSI = Latent Semantic Indexing, but simply put it means keywords that often show up in the same context as your main keyword.
That means if you blog about ‘buttons’ Google’s algorithm uses LSI Keywords to figure out if you’re bloggin about ‘buttons and string’ or ‘keyboard buttons’. So an example of an LSI Keyword might be ‘Yarn’
How do you find LSI keywords?
- Look at the suggested searches in Google when searching your term
- Look at the ‘related searches’ on the bottom of the search result page when searching your term.
- Use the tool LSIgraph.com
Hey, how’s it going, it’s Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you use LSI keywords or related keywords in your content. LSI stands for Latent Semantic Index, but I don’t want the technicality to fool you. It’s really just other words that are often used in a similar context as the word you are trying to rank for. So if I’m trying to rank for ‘buttons,’ for instance, do I mean keyboard buttons? Or do I mean buttons and string? If you are also writing about yarn, that context allows Google to have more confidence serving up your ultimate guide to ‘buttons,’ because you also talked about yarn.
How do you find LSI keywords?
1) Look at the suggested searches – When you’re typing something into Google, there’s a list that pops down that gives you other possible things you might be searching for besides the main keyword, you can sprinkle those in.
2) Look at related searches – You can also look at the bottom of search result pages, there’s often a list of related searches or searches that somebody else might have searched right after they searched what you just searched. That’s another place to find related keywords.
3) Check out LSIgraph.com – Type in your main keyword, and it will give you a big list of contextually related keywords that you might want to include in your content.
Don’t sleep on LSI keywords. Happy blogging and have fun writing landing pages with LSIgraph.com. I look forward to chatting with you again, next time on “Google Likes It.”
May 29, 2018view more
Google Likes It When you Create an XML Sitemap
Sitemaps are necessary for Google to find and index your webpages.
So ensure that you create an XML sitemap of your site. You can create it using Yoast SEO plugin or Google’s very own Google XML sitemaps plugin.
Once you’ve created the sitemap for your website, submit it to Google via Google Search Console.
- Tells Google Which Pages to Crawl
- Gives them structure like Blueprints
- Keep it Up-to-date for Crawl Budget
Hey, how’s it going, it’s Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you create an XML sitemap. Sitemaps are necessary for Google to find and index your web pages. You need to ensure you create an XML sitemap of your site. You can do it using Yoast, the SEO plugin, or Google’s very own Google XML sitemaps plugin. Once you’ve created the sitemap, index it in Google’s Search Console. Google’s Search Console is amazing. There’s tons of awesome tools on there, like being able to see how man clicks and how many impressions your individual web pages have gotten. Or how many impressions you’ve gotten for certain terms. It’s a wonderful way to check it out.
The three things you need to know about it:
1) Tells Google which pages to crawl
2) It gives them structure/blueprint for the site
3) Keep it updated for crawl budget – How many pages per day Google crawls your site; it’s different for every site
You want to keep your XML sitemap up to date, and you can submit it through Google Search Console. Join me next time for “Google Likes It.”
May 22, 2018view more
URLs are great… but people that use the default URL wordpress spits out, or try to stuff their URLs lose human value, and thus some SEO value too. Google likes short URLs – Matt Cutts of Google once said “Now, our algorithms typically will just weight those words less and just not give you as much credit.
“The thing to be aware of is, ask yourself: ‘How does this look to a regular user?’
3 Keys to Solid URL’s
Keep them readable (match to title most of the time, leave out dynamic stuff when possible like ? And #)
Use your keyword (often url becomes anchor text)
Keep it short (50-60 characters, no stop words)
Hey, how’s it going, this is Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you keep your URLs short. By default, a lot of website systems like WordPress and other ones will actually make your URL (the link) as long as the title. You don’t want it to be that long, so we can actually condense it down.
The thing to be aware of is:
- How does this look to a regular user?
- How would it be used on social media?
- How would people interact with this?
- Ideally, it’s short enough that you could remember it at a glance
Three things to keep in mind:
1) Keep them readable – Match the title most of the time and leave out dynamic stuff like a question mark or a hash sign
2) Use your primary keyword – Often the URL becomes anchor text if someone is linking back to your site
3) Keep it short – 50-60 characters are fine, don’t use ‘and’ and ‘or,’ don’t use transitional words, 3-4 words at most
Thank you for joining me for another episode of “Google Likes It.” Join me again next week.
May 15, 2018view more
Your website should load quickly. It’s a better experience for people coming to your site, since most people are somewhat impatient, and if another site can give them the same information quicker – than why not just go to sites that don’t take a long time to load?
Why does site speed matter, and what’s an acceptable speed?
Beyond just people having a good experience, Google uses site speed as an indicator of what it will serve up to searchers. That’s why it’s one of the biggest pieces of technical SEO that you can master.
To Google – everything is just headed in the direction of serving it’s searchers (and selling Adwords advertising), so when their algorithm can ‘see’ people bouncing back to search results after landing on your page for 4 seconds (because your page took too long to load) it will use that as a signal that the person didn’t really like what they were served.
Google likes it when your website loads in less than 2 seconds.
It likes it because it is more likely to keep using it’s platform longer if it doesn’t serve people frustrating websites!
So how do we serve Google (and people) what they want? Start with diagnosing your current situation:
How do you figure out what your website speed currently is, and what issues to fix?
- Use pingdom to test
- Look at the suggestions
- Do them
3 key suggestions for making this happen
- Smush.it gets images under 100kb – WordPress plugin version
- WordPress Fastest Cache Plugin
- Gzip in .htaccess for compression
Go to the root folder of your website with FTP.
Find the .htaccess file
Put this in the bottom of the file and save:
Hey, how’s it going? It’s Tim Brown, and this is the fourth episode of “Google Likes It.” We’re going to talk about how Google likes it when your website loads in less than two seconds. Two seconds! Yes, because it’s a great user experience. Google likes giving people that are on Google a great user experience. It uses that as one metric to figure out if your website is going to be a good experience for the people searching on it. It knows, and I’m always humanizing Google, but the algorithm can decipher whether you are giving people a good experience. If not, they click back to search results. Use pingdom to test. You can go to HookAgency.com/pingdom to check out this tool. Look at the suggestions that it gives you and do them.
Here are three key suggestions for making your website quicker:
1) Use Smush.it to get images under 100kb -Ideally, they’re 30 or less, but you can use backgrounds up to 50, and your very important images up to 100 at most.
2) Use WordPress Fastest Cache – This one is very specific to WordPress, but WordPress Fastest Cache plugin is one the quickest and easiest to setup caching plugins.
3) Use Gzip in htaccess for compression – I’m going to leave this in this post. If you go to GoogleLikesIt.com, you can see the code I’m suggesting you put in your htaccess file and a little excerpt about how to do that.
May 1, 2018view more
An ‘alt tag’ is another little element in the code of a website (and a field you can easily fill out when you add an image in WordPress), that tells a search engine what the image is. It also can be used to describe any particular image to someone who is blind and browsing the internet with a screen reader. For the purposes of SEO – there are certain things you can do to make an image more likely to earn you traffic from search results on Google.
Google likes it when you use keywords in your image alt tags.
This was one of the first things I learned regarding SEO about 6 years ago – and it was using this technique that I used to start getting some traction for visual focused content before I even learned about the broader concepts of SEO.
Simply – it works. Google image search is very popular, and if you offer service for anything that people make decisions on visually (which is almost everything) you can use alt tags to further rank your pages and articles.
How to wield alt tags for SEO
- You want to actually describe the image and what’s in it.
- But you also want to use keywords and the topics of the article and page as much as possible.
- You can also name-images-like-this-with-keywords-and-description.jpg for even more visibility.
Google can read all of this information, including the file name – and uses it to figure out what the image is about. SEO is sometimes about how all of the little things add up to give you a competitive advantage, if you can create a habit of always describing and image and using keywords in the alt tags of your images – you’ll have another (very substantial) advantage in getting more traffic.
Why it matters
Every little bit of an edge you can give your website in search results matters. If your competitor doesn’t fill out their alt tags, or using file naming conventions to get more Google traffic from image search (and beyond,) than there is opportunity for you to use this technique to make your pages and posts more attractive to Google on a regular basis.
As always, the best way to wield this SEO strategy is to build it into your process, or if you’re part of an organization – to make it part of the system, and required on every post and page created.
April 24, 2018view more
Google likes it when you don’t feed it pages that have very little (or duplicate) content.
It also likes it when you don’t give it a bunch of content it’s seen before. If you absolutely have to post duplicate content (from your website or elsewhere) it’s really important to let Google’s crawler know with a little rel=”canonical” tag in the header of the site like so:
<link rel="canonical" href="https://hookagency.com/de-index-thin-duplicate-content">
Now the most common ways people with WordPress get duplicate content – is tags, category and author pages. Using the Yoast SEO Plugin, you can make sure these are not indexed though.
First make sure in Features > Advanced Settings Pages is Enabled:
Now under Yoast in the Sidebar – Choose Titles & Meta’s
For any posts where you have thin content – you’ll want to de-index those pages. In my case we have a ‘Coolest Designs’ page, which is a listing of cool designs, but the posts themselves have VERY thin content, so we don’t want Google to index those, perceive our site as low value because of the lack of content – and count that against the rest of my site – so we’ll switch the setting over to noindex.
Now what about Duplicate Content?
By de-indexing categories and removing them from your XML sitemaps – like so, you can reduce the probability Google will find these types of pages redundant. The main reason you’d want to do this is that your content may be getting crawled on those pages.
How to check for Duplicate content that’s already indexing
You can do a site search on your website in Google like so – “Site:yoururl.com” – so for instance that turns up for my site:
Now if you want to temporarily remove what of these URL’s go to Google Search Console – Click Google Index > Temporarily Hide > and enter the URL you want to hide (The work we did de-indexing and removing these URL’s in YOAST above would help them stay de-indexed long term.)
Lastly – and most simply of all, avoid thin content by NOT WRITING SHORT POSTS – or Adding content to posts that are too short, and getting to at least 350 words per blog post. Also – if you have products on your site, you want to try to hit at least 350 words in the product descriptions.
Hey, how’s it going? This is the second episode of “Google Likes It.” We’re going to talk today about how Google likes it when you de-index thin and duplicate content. This is a very big piece of SEO, which is, you can’t have all this thin content on your website.
1) Stop writing thin content – Don’t write posts that are less than 350 words, don’t have product pages that have less than 350 words of original content
2) ‘No index’ in Yoast – If you’re on WordPress you can install Yoast SEO, turn on advanced settings, and go to ‘title and metas’ and ‘no index and ‘no follow’ the types of posts that aren’t appropriate for Google to crawl. So let’s say testimonials, if you have a testimonials page with all those testimonials on it, perhaps you want to de-index the posts themselves because they’re very thin. You want to look at those and think to yourself, do these need to be indexed individually, maybe not.
3) Remove from sitemap – Go to the XML sitemaps function, and you say “not in sitemap” for post types and taxonomies that aren’t necessary to have in your sitemap. Perhaps the categories are not important for your site to have in the sitemap, because you have of that listed on the main blog page.
You don’t want to be posting content multiple places on your site. You don’t want to be posting any content that’s been posted elsewhere on the web. If you absolutely need to do that, use the ‘rel canonical’ tag. If you don’t know how to use a ‘rel canonical’ tag, you can check out the full post that describes all of this info at hookagency.com/thin. You can also check out that post, or how you can use Google to see what pages are currently indexed on your website, and temporarily remove those pages while Google starts respecting all of your ‘no indexing.’
I appreciate you joining me today for the second episode of “Google Likes It,” Google like it when you de-index thin and duplicate content. Join us next week for the third episode of “Google Likes It.”
April 14, 2018view more