The real question here is do you want to choose your colors when working with a web designer?
If you are not a color expert, a designer of some type, or already have an established personal or company brand – then you SHOULD hand off your brand colors to your web designer.
Now if you have hired an expert designer to do the work of helping your brand succeed on the internet – and you trust their work and their aesthetic, you might want to invite their insight. Why?
- Because color is not always as subjective as you might think.
- Because some colors are statistically more trusted and persuasive than others.
- Because color choices should consider demographics, and a professional designer has likely had to think through these kinds of considerations for numerous brands.
- Because choosing colors for things like buttons, and prominent key actions should stick out, have contrast, and still match the site – a consideration that does take practice to perfect and understand in a digital design context.
Cases when you would you want to choose the colors when working with a web designer
Not every web design project you implement will have the budget for a true professional, in this case you might have a better understanding than the person who is creating the site – these are the kinds of cases where you really should be the one to choose the colors:
- The person creating your website is more of a developer and doesn’t have a well-developed aesthetic sense.
- The person creating your site is not familiar with web design, but is creating from a template in something like Wix or Squarespace
- The person creating your website is just getting into web design, is in college for it, or is just starting along that career path.
Some final thoughts for where the responsibility of choosing a color scheme for your website should be
Definitely don’t decide by committee! Decide with the most expert people at aesthetics and conversion focused design involved with the project at the stearing wheel. I know it’s tempting to try to want to please everyone, but don’t think that just because you involve more people you’ll get a better end product. Involve the right people. If one person outside this core group hates the color scheme, I might dare to say it’s a sign you did something amazing. Unless it’s your CEO – then take another shot.
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