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Why I Suggest Not Blogging Every Day for a Year

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Updated February 15, 2017
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Blogging Every Day for a Year

Why I Suggest Not Blogging Every Day for a Year


Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

So this is my 365th blog post, or piece of content – generally in increments of 400 words or more in some form or another in 1 year.

I’m so worn out from blogging – and you might also feel a little used and abused to if you’ve been reading some of my content.

Because I have been kind of throwing up onto the page I haven’t been able to adjust for quality quite as much as I would have liked. And that’s the main reason why I wouldn’t suggest to take the same approach as me if you are looking for some kind of writing challenge.

Let’s get it straight – writing really regularly has been amazing

I’ve grown in my writing, I’ve gotten better at collecting my thoughts and presenting them in some kind of cohesive manner – digging in and really getting at the nugget of value that I think I can share…

But the truth is… I want a different kind of rhythm on my site.

The kind of rhythm that intensely valuable blogs like Backlinko have. You see – blogs like this spend 25+ hours on one piece of content, and although that might be a little bit much for me at the moment, the intentional super-targeted way they go about this makes it so much more likely that they will hit a traffic and influence gold-mine.

Sharing on a regular basis is cool – but hitting a few well-targets super valuable posts can account for 80% of traffic

The problem is that you don’t always know which of your posts or topics those are until you have already written 50 blog posts.

So – DO experiment.

DON’T get stuck writing little (shitty) blog posts like I have the end of this last year.

No – I’m not in a position to hire a full time editor. But I can throw more hail-mary’s with more time in targeting and excellent content than I have been going forward.

To me – if someone wanted to do a challenge like this – I’d write 400 words a day towards a bigger super-targeted content hub

And the best of my content over the past couple months, I broke with the original intent of my ‘blog every day’ challenge and used this model instead: Write a piece towards something bigger every day.

This means at the end you come up with a much more intense, heavy-hitting blog posts than a bunch of one-off disposable ones.

Don’t let me deter you from writing every day, it’s been an extremely interesting journey for me writing this much (I had a lot of catch-up days throughout the process.)

Writing on a regular basis has been amazing for my website’s visibility, connecting with more people, getting traffic from social, and even thinking more clearly – strange enough. But I’m excited to stop subjecting you guys to posts every day, even when I have to really push to get some kind of fresh idea… here’s to more well-researched, deeper, more valuable long-form blog posts over the next couple months!

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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2 Comments on "Why I Suggest Not Blogging Every Day for a Year"

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Che Boielle
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you’ve seen the light on depth, look forward to seeing some heavier pieces coming through.
Here’s my first attempt… http://www.inboundgenius.com.au/ultimate-guide-content-marketing/
drop me a line with feedback if you like.

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