Content Marketing

How to Build a Content-Heavy SEO Strategy

Are you at a loss for what content to create? Does SEO confuse you? 2 Important Principles: Each link to you is a vote for your websites legitimacy … but they have…

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Are you at a loss for what content to create?

Does SEO confuse you?

2 Important Principles:

  1. Each link to you is a vote for your websites legitimacy … but they have to be high quality links
  2. Each time someone comes your website and stays it’s a vote too, but you have to write content to get them there.

Why do you have to write content to get them there?

It’s all about getting what your nets of content will be out there… Examples:

  • Landing pages for sub-services
  • Articles (listicles, etc.)
  • Maybe even locations served landing pages if you’re a roofer or a services person

Then you need habits in place.

  • Morgan creates new blogs consistently and regularly
  • She also will often work in a really really sizable guide
  • 2 a month, 4 a month? Or 3 posts and a hub a month? 

Takeaway: You Need a Rhythm and Systems

5 Ways to Generate blog ideas

  • Answer the public
  • Suggested searches when you drop down the search field on Google
  • Bottom of the search results
  • Look at what your competitors are ranking for on SemRush or Ahrefs
  • News!
  • What do you want for Content if you were in your ideal client / customer / readers shoes?

How do you make content readers convert?

  • Stop writing self-centered
  • Call to action on your header
  • End of page call to action
  • Middle of content call to action – Advanced Ads
  • Always be thinking of their best interest – but also let them know they can work with you in appropriate places

Technical SEO edits to get the most out of your content

Brief – Why linking matters and 3 easy to get links

OR you could just have us do it all for you?

  • Content
  • Linking
  • Technical … even website edits! 

For more check out the Definitive Guide to SEO Strategy

The next guy is going to go through a lot more of YOU plan to do this yourself, I tend to think of our ideal customers as people that can make a lot more money doing what they’re expert in.

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