Working within the world of recruiting you probably already know how important it is that you find ways to be proactive in the marketing of your firm. You want prospects and the companies looking for them excited and ready to work with you when the time comes. Let’s just say, no matter the size of your firm, your marketing materials need to be professional if you’re looking to make an impact in your niche.
As a digital agency, we know a thing or two about marketing and we’ve come across a few tips that we’re sharing today. Here are 5 recruiter marketing tips that work. No matter your recruiting firm’s size or budget, you can use these tips to better market your business and service.
A Clean and Aesthetic Website
While we believe every company should have a great website that they refer their customers to, it’s especially important for businesses that do a lot of their work online. For example, a lawn care company is going to do a lot of work on the ground (literally and figuratively). They might not need a great website because they probably won’t be referring customers to it very often.
A recruiting firm on the other hand is going to be referring potential prospects to opportunities on their website multiple times a day. And, depending on the firm there might be some pretty high-level positions that get posted online. So you can see why it’s important to build a user-friendly and effective website that lays out information clearly and works well for SEO.
Check out our recruiter website design for more info.
Reinforcing potential clients that your firm is successful and that you can do a good job for them will no doubt be a challenge. There’s sometimes a stigma about finding good recruiters that aren’t in it for themselves. One way to show that you aren’t just another recruiter is to offer Case Studies on the success you’ve had in the past. You might consider talking about how placements you’ve made have led to great success for companies or employees.
A case study can be a simple piece of information or it can be an entire blog post full of illustrations and graphs. The best way to create a good case study is simply to ensure that all the information throughout it is accurate and that it authentically shows your companies strengths. Take a look at some of the case studies that we’ve created for Hook, these pieces of information show off our work and help to give potential clients confidence in us.
LinkedIn is an amazing way to do more business. In our minds, LinkedIn is one of the most underutilized social media platforms today. Some might say it’s TikTok and others choose to put all their money on Facebook and Instagram, we’ve chosen to double down on LinkedIn and we think you should too.
One of the main reasons that we feel LinkedIn can be so effective is because of the potential organic reach that posts can have and because few people use LinkedIn for posting their content. In fact, recent studies have shown that only around 1% of those with a LinkedIn profile will use it to post content. So what does that mean? Well, if you become one of the 1% then you’re going to be one of the 3 million people that get over 9 billion interactions with their posts. In contrast to that, 95 million Instagram posts are uploaded every day. You can imagine it’s going to be difficult to break through that noise.
Here’s another recent article about using LinkedIn to get more referrals. Get our LinkedIn Hacks here!
Leverage Your Positive Reviews / Referrals
Positive reviews could be the bread and butter of your sales process and lead generation. While it can definitely be awkward to just talk about yourself and all the good reviews you’ve gotten, you can use them as trust factors throughout your website and sales process. When prospects step into your sales process the best thing you can do is continue to show them that you’re a company that can be trusted. Whether you show them this by telling them or by displaying it all over your website is truly up to you. But we’d say that you should be putting that info all over your website!
Referrals are another great way to snag more business. Reach out to past customers that feel like they’ve had a really positive experience with you. Ask them if they’d be willing to refer you some business or just keep their ears to the ground for potential leads. It’s never wrong to ask and if you don’t ask, you’ll never know if there was potential there.
Double Down on Content
Knowing what type of content to produce and use for your business can definitely be a challenge. Keeping up with a blog, social media, and an email list is definitely a part-time job in and of itself. So, instead of creating individual unique pieces for each of those channels, you can create one and use it in multiple places.
Let’s take a blog post for an example. After writing it and coming up with some good statistics within your industry you can publish it on your website. Then take some of those stats and put together a compelling social media post. You can also create a great email that links back to your blog post and shares some of the key insights. By drafting one piece of content and shaping it to fit into multiple avenues you’re doubling down without doing twice the work.
For more tips on how to market your recruiting firm, check out recruiter lead generation on our blog!