Lead Generation

Recruiter Lead Generation

If you run a recruiting firm, then you likely know all about generating leads. I mean, that is the majority of your business, and it’s definitely one of the most important parts…

Estimated Read Time:  8 minutes


2021 marketing statistics

If you run a recruiting firm, then you likely know all about generating leads. I mean, that is the majority of your business, and it’s definitely one of the most important parts of what your company does every day. But, if you need more leads or help with lead generation ideas, we’re here for you!

In this post, we’re going to break down some of the most effective lead generation tactics within the recruiting world. From SEO to social media, there’s a lot that you can do to ensure your company shows up in front of your potential customers. Let’s dive in!

Best Recruiter Lead Generation Tactics

Before we go through and break down each of these tactics, here’s a list of the best recruiting firm lead gen tactics for 2022.

  • Virtual Events
  • Social Media
  • Google My Business (GMB)
  • Ad Campaigns (PPC)
  • SEO (Search Engine Optimization
  • Website
  • Banner Ads
  • Email Marketing
  • Referral Programs

There might also be some other ways to generate leads, but these are some of the main ones that we’re going to focus on today. Let’s start things off will all new normal, virtual events!

Virtual Events

Video Sales Call

Virtual events have become especially common throughout 2021, and we suspect them to be even more common in 2022. While it seems that a vaccine is quickly being made available, virtual events will likely still be popular in the year to come. As a successful recruiting firm, it’s important that you take advantage of every opportunity you have to connect and network.

Even if you don’t find specific candidates at each event, you can think of it as a way of getting your name out there and making sure that people are aware of either job opportunities or employers that you work with.

Social Media

social media platforms

A company without a social media presence in today’s world is going to have a lot of trouble being seen as a credible and trustworthy place to do business. There are many ways that your company can use social media to its advantage. Whether you use LinkedIn to become more credible or search for candidates, Facebook can reach your audience through ads or Instagram to show off your companies personality. Each social platform has its own personality and works to communicate something different to your audience.

Finding the right platform to be consistent with will depend on what you’re comfortable with and where your potential business might be. Some businesses might see better results through Instagram than they do through Facebook and LinkedIn. Do some experimenting to find what’s right for you. Here’s some more info on social platforms, and here are some creative ways to use them.

Google My Business (GMB)

Google my business is another awesome tool that you need to be utilizing. You might already have one set up and bringing in business, or you might need to claim yours. Either way, here’s our Google My Bussiness tips and tricks!

There’s no reason you shouldn’t jump on this opportunity right away!

Ad Campaigns (PPC)


If you don’t know what Pay Per Click is or you’ve never run ad campaigns through Google, then you’re probably missing out on some huge opportunities. While ads through social media will often work great, there’s a whole other element to ensuring that people see your content on Google and on other websites that they visit. There are a number of different ad types that you should consider; here they are:

Search Ads

Search ads are simple really, they’ll be set up with specific keywords that you bid on, and then when consumers search for those same keywords, they’ll be able to see your ads. Search ads can be somewhat expensive, but the ROI for them is really high if you’re able to set them up properly.

Display Ads

Display ads use pictures or graphics to display to consumers what you’re offering. You can choose what type of website they show up on and ensure that they’ll always be shown to relevant audiences. Additionally, display ads work great for retargeting potential customers that may have visited your website in the past.

Video Ads

Ever get an annoying ad right before a YouTube video? Those are video ads, and if you can put together a great video, then you’ll be able to get it in front of people that have visited your website or spent time searching for relevant keywords in the past.

Setting up these ads takes time and dedication. If you’re looking for help getting your Google ad campaigns set up, then we’d love to help! Reach out today so that we can get started!

In addition to these three big types of ads, there are also shopping ads and app ads, but these aren’t ads that apply well to the recruiting niche.

Search Engine Optimization

Another specialty of ours, along with PPC, is SEO or search engine optimization. We love helping our clients reach the top of the Google results, and there’s a lot that goes into it. If you’re trying to do SEO on your own, then you definitely read up on our SEO basics guide! When we approach SEO for our own blog or

Professional Website Design

Your website represents you more than anything else out there. It’s the heart and soul of your company (in a digital sort of way). With so many customers and companies vetting your business based on your website and online presence, it’s important that you keep up an extremely positive presence. Professional = positive. While yes, you can probably design a great website on your own that looks good, keeping it up as your business grows can be a real struggle. Additionally, you’ll likely be holding yourself back from your full digital potential.

With a professionally designed website, your getting one that works better for SEO is more usable for your customers, and better markets your product/services. If you’re interested in learning more about what makes a winning website, check out this post.

Banner Ads and Physical Ads

Purchasing a big ol’ billboard is a great way to take care of your physical marketing needs. And you are going to get a lot of exposure. Mailers and newspaper ads can have their benefits as well! While more and more of our world goes digital, a lot of people are overlooking physical or audio ads. Maybe there’s a podcast you could support or a radio show that would run an ad for your company. Get creative; whenever you see ads think of whether or not your company would benefit from an ad in the same place.

Email Marketing

E-mail marketing - ideal frequency

Email marketing is truly an art. If you’re good at it and have a good strategy, you can see some huge benefits. This is especially true for a recruiting firm that often has a lot of information to put out. Whether you’re looking for candidates or placements for candidates, a mailing list could help you get in front of the right people without too much effort. It’s a great way to post jobs and keep your community updated.

The best part about email marketing is that it’s very inexpensive. While it might cost you a little bit to get started, such as a subscription to an email service like mail chimp, the rest of the cost will only be your time.

Referral Programs

Referral programs work great for companies that can offer good incentives for those that refer them business. For example, maybe you can give a $50-$100 gift card for those that refer you good business. Maybe you can give them a discount on your services in the future. Whatever works best for you is going to be what’s best in this situation. But, don’t underestimate the power of a referral program.

Another way of using referrals is by sending leads to different businesses that you partner with. At Hook, we have a few different referral partners that we send business back and forth between. You can check them out on our partner’s page.

If you need help marketing your recruiting firm, we’d love to help! We offer SEO, PPC, and web design for companies in the recruiting niche. Our strategies and tools are optimized for every business we partner with. Nothing is cookie-cutter, everything is custom, and we’re ready to help you get more leads and succeed in the digital marketing world!

Reach out to us today to get started and learn more about our services.

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