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John Locke of Lockedown Design in Sacramento California joins us for a tour de force on pricing in website design, digital marketing, and pricing yourself appropriately in general. Sometimes it’s the right thing to charge more and give better customer service, and higher quality.
Things we talk about:
1. Intro and Small-talk
2. 4 Tools and strategies for pricing and proposals:
– Project based, rather than hourly strategy for pricing
– Bidsketch – for quick proposals
– Proposify – for the same
– Having clear written down functional requirements as part of the contract or proposal.
3. Encouraging people that aren’t in a position to buy a website to do it themselves (only when it’s appropriate)
4. Times and reasons why it’s important for people to hire a professional to design and develop a website vs. doing it themselves.
5. How to get started doing your first couple websites – and how to price yourself at the beginning
6. When and why to charge more for website design
– You can offer better service
– You can really be there for less people, rather than trying to make bulk websites at a time
– Most people have to make themselves uncomfortable and put themselves out there, unless you’re a design superstar.
– Try to offer the best possible quality you can, and price accordingly.
– If you’re just starting out, charge what you can, do work for non-profits, family and friends.