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Roofing & Construction Marketing Blog Hook Agency

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Marketing Tips When a Storm Hits

June 6, 2022

2 minutes

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roofer mistakes

Jun 6, 2022

7 minutes

Top Five Mistakes Roofers Make

Roofing construction is undoubtedly an enjoyable niche filled up daily—by both contractors and clients. Over the years, however, I’ve found…

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computer screen displaying the better business bureau (BBB) accreditation

May 31, 2022

3 minutes

Do You Need BBB Accreditation as a Roofer/Contractor?

Before online reviews were common, homeowners needed a way to vet contractors before they hired them. And one of the…

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female roofing office manager talking on the phone and working on her computer

May 20, 2022

2 minutes

Roofing Office Manager: Tasks & Tips

Almost every small business owner starts off on their own or with one or two partners. But what happens when…

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construction team discussing new software construction on table in working site

May 17, 2022

6 minutes

Taking Scary Out of Software: Getting Better Team Buy-In

“We’re not a software company, we’re a contracting company.” Imagine this scenario: You’ve decided on software that you feel will…

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door knocking

May 16, 2022

3 minutes

What’s the Best Time of Day to Go Door Knocking?

Door knocking: The classic roofing marketing strategy that isn’t going away anytime soon. You can have the greatest digital presence…

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May 13, 2022

5 minutes

Marketing With Memes: The Ultimate Guide for Getting Leads With Laughs

There’s a new marketing strategy in town, and it’s actually been around for many years.  ✨ Memes. ✨ That’s right,…

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angi leads and home advisor: pay-per-lead services

May 5, 2022

9 minutes

Pay-Per-Lead Companies Services – 5 Pro’s and Con’s

As a local business owner, you live and die by the leads that come in. Most local businesses don’t have…

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Stack and Starve Method - shingles

Apr 5, 2022

4 minutes

Stack & Starve in Roofing Sales: What Does it Mean?

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a…

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Lead Buying vs. Search Engine Marketing

Apr 5, 2022

4 minutes

Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]

Each year people come to us at Hook Agency and want to know the difference between lead buying + doing…

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Roofing Marketing Companies

Apr 4, 2022

8 minutes

7 Best Roofing Marketing Companies(Reviews/Ratings)

Roofing marketing companies have gotten better than ever.  Not too long ago, there were not as many options out there—…

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Problems With SEO

Apr 2, 2022

3 minutes

5 Biggest Problems With SEO and Solutions

Here are the biggest problem with SEO (in general) as a marketing method: SEO is slow & not a quick…

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Service Magic, Home Advisor, Angi Leads Meme - Federal Trade Commission

Mar 24, 2022

17 minutes

Angi Leads: 12 Hilarious Angie’s List Reviews – Angie’s List for Pro’s

Angie’s List has a strong history. I remember 7 years ago when I first put my business on there and…

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