Minimalism – the word and ethos is getting more and more publicity as of late with the Netflix documentary, and a couple books about it like “The Life Changing Magic of Tidying Up” and it’s follow up “Spark Joy.”
The original idea of minimalism was characterized as “a trend in sculpture and painting that arose in the 1950s and used simple, typically massive, forms.”
Today it is characterized by white space in decor, less things – smaller wardrobes, a lack of trinkets that don’t “inspire you, or add joy to your life.”
In web design, minimalism can be a notable lack of variety in features, typefaces, colors, or big chunky areas of white, dark or other flat colors.
A couple of case studies that demonstrate minimalism in web design
When your product is excellent, and there is a deep emphasis on its contours, it’s shape, and it’s elegance – than simply photographing it well and finding a few solid thematic elements (in this case a gold overlay box, and a gold outline box) and deeply considering your typographic choices will draw out the natural beauty.
Simply rectangles and type – the Affair also then makes use of the simple white and grey figures in it’s featured photography to give a very sparse, luxurious and open appeal.
White balloons, white table, white bike, white chair – this website is stripped of color very intentionally. If you do this kind of design, it becomes all the more important to balance the remaining elements and create the right appeal with your font choices.
To be 100% honest with you – I don’t even know what this site is selling. Perhaps just this gloriously simple bottle of water for an exorbitant price? Hey – I’d think about buying it… just because of how good this site looks. European websites have been going minimal for years and some of the aesthetic is just now starting to hit the more pop culture focused design of the United States.
The ideal with a more minimalist approach to web design is that the few things you leave behind when subtracting are only the absolute most important elements that will bring the composition together. In this case there are more stylized elements behind the products – these design elements go upwards and at an angle to draw the viewer’s eye along the page, and the circular elements give a cohesive feel to the page with the circular products in the foreground.
What do you think? Leave a comment with your favorite minimal website below!