As a marketing manager, there is no doubt that you have a lot of different skills and experience.
That’s probably why you’re in the position you’re in.
But just because you have all that skill and experience, it doesn’t mean you can’t delegate work out to agencies who specialize in specific areas that you need assistance with.
Sometimes things that just take more time and concentrated effort to master, like PPC and SEO for example. You could get pretty good by spending some time on these, but if we’re being honest, you probably won’t have the time it takes to go out and master them. This is why it would be beneficial for you to have an agency do this and save your time and effort for the other important work you have to get done.
So with that, here are 5 tasks that I think are great options and make sense for you to delegate. It’s called the Marketing Manager Jetpack. Now let’s get into it.
Detailed Keyword Research & SEO competitive analysis
As a marketing manager, you can, and probably should learn the basics of keyword research and SEO. This is something that should be a high priority and get the time it deserves where you are making technical updates to your website, finding keywords that will really make your company money, and on top of that, look into other companies and see what is working for them.
As you can see just from that, it is something that is going to take up a lot of time and is definitely something that should be considered for delegating. If you don’t have the time or knowledge of how to do this effectively, then you could be falling behind and missing out on a lot of potential opportunities out there.
There is a lot of time and effort that goes into writing something that goes into putting all your information together and is compelling. As a marketing manager, you are going to have your hands full with a lot of different things, so writing is something that can easily be delegated to someone.
One pro tip that we recommend doing for this is shooting some video of someone with subject matter expertise and delegating a writer to extrapolate that information out and get some content out of it. This way you know the writer has the information that you are looking to put out there and can have more time for your other tasks.
If you have your hands full of social media, trade shows, etc. then you probably don’t have time to master the world of coding by learning things like CSS, HTML, JAVA script. Because of that, you will more likely than not want to delegate this unless you have someone who can knock this out internally, or want to take the extremely long route of learning code and put everything else to the back burner.
Video editing is a great thing for you to delegate out and find some extra time for your other activities.
While making these videos can be a blast and exciting to do, it can also be a very tedious task and take up time that could be better used elsewhere. There are also some really creative and talented people out there who could implement things into your video content that you may not have been able to do and increase the viewer’s experience.
And even if you are a pro on the video editing, it is important to think about where your time is most valuable.
Paid Media + Minutia
There’s a lot of time and effort that comes with things like paid ads. You have to constantly tweak things for your audiences and find where you’re going to get the most bang for your buck and where to put your money.
This is why taking a “blended type of approach” is something that you could do where you do your own thing by doing promotions on Facebook and Instagram, but leave the heavy-duty paid ads for a marketing team and delegate it out to them, as they have both the time and expertise to get the most out of it.
How do you decide what to delegate, and what to do yourself?
There are certain things that just require specialists if you want the most bang for your buck. You should really consider having specialists in these areas because it takes a lot of time and effort to be great at it. Like I mentioned earlier with SEO, you can get pretty good at it in about 6 months, but to get great at it, it is going to require 40 hours a week and years of experience.
Delegating these tasks doesn’t need to be something that you do forever though. Once you get to a certain size, you are able to hire specialists in these specific areas when they are needed. It is, however, smart to be honest with yourself by finding the areas where delegating specialists are needed, and where you can get the best results internally from you and the team you have.
I hope this helped you to find some new ideas and ways for you to jetpack your marketing. If you’re looking for someone to delegate for your SEO and PPC services, reach out to us and we’ll make you look like the rockstar you are!