You really need to be tracking your key performance indicators for your digital marketing. It’s 2018 – and not knowing about your digital marketing isn’t really an excuse any more. Figure out the things that matter and follow them. I looooveee Google Data Studio for This… but you need to find what works for you.. You can’t fix what you’re not tracking, and it’s important to set goals and push for them.
Examples could be
- Overall traffic
- Organic search traffic
- Conversions on your site
Hey, how’s it going, it’s Tim Brown, and this is another episode of “Construction Wise.” I’m extremely excited to talk to you today about something that I think a lot of people are dropping the ball on. It is 2018 people; it’s time to identify your top marketing KPIs, or Key Performance Indicators, and track them over time. It is not a small part of your business. Whether you’re extremely involved in your digital marketing and you’re pushing it along the way, or if an outside company is handling it. You need to be on top of what the key numbers are for your marketing campaigns and track them over months.
Here we go. How can you do this that’s most effective?
There are three things that I absolutely think you need to track:
1) The amount of traffic you have going to your website
2) The amount of traffic that’s going to your website that’s coming from search engines
3) How many people are opting in on your website? How many people are converting, or submitting a contact form, or calling from your website?
These are just a couple things you should be tracking over time. There are other things you absolutely could, and should (I think), track as well like your engagement numbers on social media, how much revenue is generated from leads that came off your website. These types of things REALLY matter in this day and age, it’s not just a small part of your business, the digital marketing piece. This is an encouragement to make sure you’re tracking your top key performance indicators from your website and from digital marketing and to see how those are moving over time.
I think you should have a big goal, maybe even a difficult goal, for your digital marketing campaign. Personally, I think you should have a big, maybe even hard to reach goal, for some of these key performance indicators and ask yourself what do I need to do to reach that BIG goal?
I hope you have a great week and join me next week for “Construction Wise.”