If you’re in the HVAC industry, you know (or will soon know) how aggressively SEO agencies try to get your business. But why? Like so many other things, it all comes down to money. HVAC has become extremely lucrative and a target market for SEO professionals.
This is the result of two factors: HVAC is an enormous market, and digital marketing agencies have neglected it for years. Until now.
How Does SEO Help HVAC Companies?
Like many of today’s industries, HVAC companies find most of their customers online. In fact, the HVAC industry’s lead and client-sourcing are even more online-focused than many other similar industries.
To be found online, you’ve got to use highly effective SEO. Your SEO and general digital marketing plan must be carefully crafted and executed by experts to fit your business’s needs and propel its success into the future.
As we all know, Google is king. If you don’t rank high on that powerful search engine, no one is going to know about you. That’s why it’s crucial your SEO expert knows Google and its SEO requirements inside out.
With SEO (search engine optimization), your website and content will be optimized to reach the right potential leads. But as Forbes recently explained so succinctly, “SEO is hard.” There’s no question about that, but should you look at this as a frustration or a perk? It’s the latter.
When you hire an SEO expert with experience in your industry, you immediately gain a huge step-up over the competition. Effective SEO isn’t something that business owners can learn and start practicing in a short period of time or even a longer one.
After all, digital marketing is a specialty. Do you have time to learn a completely new and highly technical skill on top of an already full schedule? You (and your competitors) are going to say no.
What is Local SEO?
HVAC companies are local area-focused companies. They provide a physical service, and they need to keep their clients within a certain geographical radius. The size of this radius depends on the size and scope of the company. For example, an HVAC company may have several different branches.
With local SEO, SEO experts tailor your SEO strategy to the local area where you need to find leads and provide your services. So if your HVAC business is in Chicago and you service customers in the city and surrounding area, it’s not going to help if you only reach clients in Los Angeles.
You need locally-focused SEO strategies so that your business gets known and noticed by people in the right areas.
Why Should You Hire a Specialized SEO Service?
In June of 2021, Air Conditioning, Heating, and Refrigeration NEWS (referred to in the industry simply as The News) called attention to the importance of SEO. But it also warned HVAC businesses, especially small and family-owned ones, about predatory agencies that don’t have the necessary expertise.
The publication even went so far as to say that some agencies “see dollar signs” and nothing else when it comes to HVAC businesses. That’s not the kind of digital marketing agency you need. When an SEO agency doesn’t care about your success and understand how to create it, hiring them is a waste of money.
You’re a tradesperson and business owner, not a digital marketer. And it’s easy to get overwhelmed by fast-talking and tech jargon. Don’t fall for just any pitch. Find digital marketing strategies that fit your business.
What is a Construction Marketing Agency?
Not all marketing and SEO agencies are created equal. You’re a busy HVAC professional, so maybe you haven’t had time to find out that there are specialized construction marketing agencies.
A construction marketing agency is a specialty digital marketing service provider. It focuses entirely on businesses in the construction industry, including the various niches (such as HVAC) within it. This kind of digital marketing agency understands your business, which is much more important than generalist SEO professionals lead you to believe.
Mystery Solved!
So, now you finally know why so many SEO people have targeted your HVAC business in their quest for clients. But you also know you shouldn’t work with just any SEO company. Generalist SEO companies won’t have the knowledge and experience to get maximum leads and clients for your HVAC business.
Digital marketing experts specializing in construction, including HVAC, care about and understand your industry and its special characteristics. Do your research to find the right SEO experts to fit your needs.
