HVAC technician jobs are projected to grow by a factor of about 4% by the year 2029. However, while your HVAC business has great growth potential throughout this decade, competition is sure to get stiffer, requiring you to work harder and smarter on your marketing plan.
Remember, other business owners already know how beneficial HVAC marketing can be, and you need not lag.
If you’re looking to have that highly essential competitive edge against your rivals, then these five keys will prove valuable for your HVAC marketing plan.
1. Well-Designed SEO-Optimized Website
If you still don’t have a website, it’s high time you designed one. Your potential customers need to find you online.
Chances are your competitors already have one, meaning you’re already behind.
Also, you might have a website but an outdated one. If so, move quickly to revamp it and make it modern. Here are some qualities of a current website:
- Loads fast
- Mobile-friendly (responsive)
- SEO-optimized (get HVAC SEO tips here.)
HVAC Search Engine Optimization means your website content is optimized so search engines can find it. You need to know the relevant keywords and how and where to use them in your title tag, blog posts, image tags, headings, and copy.
In addition, make your HVAC business website easily navigable. It should be simple for prospective customers to contact you. Ensure your company’s phone number is easily noticeable and avoid complicated or confusing designs when setting up your website.
2. Social Media Marketing
Today, almost everybody uses social media platforms, especially Facebook and Instagram. In fact, this is where they spend most of their time.
Therefore, take advantage of this and channel your HVAC marketing efforts on these platforms. There are several ways you can use social media for advertising, including:
- Showing high-quality photos and videos of your work on Instagram and introducing your HVAC business team
- Posting blog and content posts on Twitter, Facebook, and LinkedIn
- Engaging with your brand’s community by replying to comments and answering questions, not forgetting potential customers on Facebook. You can also reply to their private messages on Messenger
- Through Facebook paid ads, show your prospective customers some of the exclusive deals and promotions your business offers
Social media is great for reminding your existing customers of the quality experience they enjoy with your company and attracting new clients. It’s an excellent tool for obtaining lead conversions, website traffic, sales conversions, and brand loyalty, among many other benefits.
3. Video Internet Marketing
Video marketing is another key strategy to embrace in your HVAC marketing plan. It helps stretch your presence and make your business stand out.
Don’t limit your content development to written posts. Instead, create a Facebook or YouTube live web series where you can share vital information with your online customer base. For example, you can take them through a do-it-yourself procedure on how to change an air filter or any other HVAC system care and maintenance practice.
It’s worth mentioning that YouTube ranks second to Google in search engines. Therefore leveraging it to rank higher on Google is a brilliant idea.
Luckily, video production is not as expensive as it was a few years back. And no matter the size of your HVAC business, explainers and educational videos can do wonders for your company.
Referrals are one of the most powerful HVAC marketing tools. Therefore, work on setting up referral partnerships with your customers.
Did you know that chances of prospective customers buying products from your HVAC business are high when someone they trust refers them to you? That’s how powerful referrals can be.
Your referral program shouldn’t only involve end-users but other players in your industry, too.
Build referral partnerships with local vendors because they can be of great help to your company. A vendor might refer another vendor to you, and to encourage this cooperation, you can do the same in reciprocation.
In addition, incorporate incentive-giving with your referral program. Set up procedures for rewarding such customers, and only give the incentive after the referred customer purchases a product or service from your HVAC business. A system that is set up well should be able to track all referrals.
5. Content Marketing
Today, almost all industries embrace content marketing, and for good reasons.
The best way to approach content marketing for your HVAC business is to educate existing and potential customers. By doing this, you establish yourself as an authority and leader in the HVAC industry.
Sharing articles and content on your company blogs and social media platforms will go a long way. Post regularly.
For example, you can have a weekly blog on your website to share helpful content and answer questions from prospects and customers. They will perceive your business as knowledgeable and trustworthy.
You can reduce the stress and hassles of HVAC marketing by adopting the five essential keys mentioned above.
These tips will help convert prospective clients into loyal customers and solidify your customer base, online and in the real world. Moreover, the best HVAC marketing plan gives you a competitive edge and positions you as a powerhouse in the HVAC industry.