At some levels – it’d be smart to hire a marketing director. High cost of goods sold industry like construction – We’re talking maybe 5% spent on marketing, so it makes sense to wait until 10 million if it’s agency vs. in-house. As the company grows again, it’s important to figure out if you want to hire another marketing person or do marketing director + agency so they can wield specialists.
So first question is – what is your companies overall marketing budget?
If 15% of the total marketing budget is spent on an agency that’s 75k – where a qualified marketing director may start with that salary. This could be up to 100% of course, it just depends on what you do through the agency and what else you’re paying for.
When it hits 500k it’s time to hire!