Welcome to Hook Agency! We can’t wait to get started working with you on growing your business and getting more leads online.
In this article, I am going to take you through what you can expect out of the first three months of working with Hook Agency and give you a better understanding of what is coming your way. The three main pillars of our process are Content, Link Building, and Tech SEO.
Link Building – Link Building will increase the number of links and inbound links to a webpage in order to increase the SEO ranking of that particular page/website.
Technical SEO – In Technical SEO, the main goal is to optimize the technical infrastructure of the website. Sounds a little intimidating, I know, but that’s why you hired the professionals.
Boom! Let’s get after it! In our first month, we have a meeting for your content calendar where we discuss a few things and get a better understanding of things like your company’s competition, what your ideal customer looks like, and the tone of voice you want to send out to your future customers.
With that said, there are a few things you should come prepared to discuss during this meeting. We would like you to have 5 competitors to share with us in order to perform the competitive analysis, and see how your company fares to them. It would also be beneficial for you to come prepared for this meeting with 3 ideal customers/clients. We do things a little different here, so we would like these to be real-life actual customers that you work with. This allows us to add more of a personal touch for the type of people your business is trying to connect with.
It would also be helpful for you to have examples of any specific tone of voice/writing style you would like your company to have for the content, to give us a better idea of the writing style you are looking for. Other actions will also be taking place in month one. We will be placing your business in local directory listings which will generate 100+ links to your site with Name Address and phone number on directories across the internet.
There will be research and identification of keyword opportunities, and suggestions will be given for key pages, as well as Meta Titles and Descriptions. We will also be performing a technical audit where we identify elements of the site that may technically need improvement (thin or duplicate content, missing title tags, page speed issues, XML sitemap) and making those changes on the site.
Month two: You will be presented with your content calendar which will include topics and titles of blogs (with keyword numbers) We can discuss any changes you would like to make and rework them in a few days.
We also will brainstorm as a group for a press release title for the upcoming month. We take care of writing the press release for you but will send it to you for review before we release it.
Your first set of content will be written and ready to be presented to you by our month three meeting. We also work with you on any content you write to better target your ideal clients and customers, and optimize ‘on-page’ SEO elements. The press release will be distributed to 300+ media sites to earn links back to your site, and could also be a good article to share on your social accounts.
In month three, you are going to receive a reporting dashboard that will show you live data from your site, and see the improvements being made. It is important to remember that this is a process, and not something that will happen overnight. You will also receive links to your blog posts/landing pages, and have the ability to provide feedback. This is an important time to give any edits to tone/ trajectory so we can make any improvements moving forward in the following process. This also makes the review process quicker for you each time.
We will continue the writing of targeted articles, as well as help, optimize articles we’ve done in collaboration with you, and ones you’re writing internally. There will be continued suggestions and assistance on design improvements in order to increase conversions, and make suggestions and changes for Technical SEO if it is appropriate. There will also be experimenting and searching for new ways to earn links back to your site from around the web.
The third month is going to be very similar to what is happening beyond that three-month mark. We will continue with the writing of targeted articles, optimizing articles you write, making suggestions and improvements to increase conversions, Improvement on Tech SEO, and earning links back to the site from around the web.
Hopefully, this clarifies some things and gives you a better picture of what is happening in our first three months together, and beyond.