In order for you to run a successful business, you have to make people want what you’re selling, and your website can have a big part in this. There are so many common misconceptions in web design that people think are helping them but actually aren’t.
You could have the greatest product or service in the world, but if you can’t get them to want it, they’ll never know, which is why you have to make them WANT it.
It may sound pretty obvious, but the more you make them want it, the higher your conversion rate will be.
This is where your website comes into play. If you have a web design with a conversion-focused design, you’re able to show people just how good your product or service is and get them to really want it.
3 Common Misconceptions in Web Design
1. Misconception – The power of testimonials can be powerful for your business. Unfortunately, they’re on everyone’s website and have turned into something that we’re all blind too if you have just promotional testimonials. You need to make then stick out and catch people’s attention. It can’t just be a couple of sentences thrown at the bottom of your page anymore.
What to do instead – Instead of using the plain old promotional testimonials, use testimonials that look like reviews. You can make things more attention-grabbing with a picture of a person that left a review, a 5-star icon, and where the review was left, like Google, Facebook, etc. instead.
This helps people to trust them more so they don’t only think that you are sitting behind the scenes and crafting them yourself. It will show your visitors that they are coming from real customers and add more validity to it.
2. Misconception – When you have a beautiful, sexy, and clean looking website, you feel on top of the world. You have a website that catches people’s eyes, puts them in awe whenever they visit, and nothing else could possibly matter. After all, the design and imaging is the most important part of a website, right? Well, surprisingly not.
What to do instead – It’s actually the copy that matters more than anything else on the website. It is what’s there to speak with the customer, explain your product, and gives your brand a voice.
With data from 40,000 Unbounds landing pages, the copy is said to be two times more influential to convert visitors than design was on potential customers coming to your website.
When it comes to writing your copy, you want to know who you are writing to. You also need to be sure that you are using clear and persuasive language that is easy for them to understand. Don’t be afraid of throwing in some call to actions as well that’ll get those visitors to convert.
3. Misconception – When it comes to your images, you may think that they need to be the most professional, pristine images of all time. But here’s the thing, anyone and their mother are able to use stock images and they just blend together with everyone else that is doing the same thing and doesn’t help you to stick out from the rest. It’ll come off as inauthentic and fake and doesn’t hit home with your visitors.
What to do instead – We think that using real people is better than using the super clean stock images. This will give more of a real feel to your website and give off more of a natural vibe of your company instead of the fake-looking stock images that are all over the other websites out there.
In certain cases, using a few stock photos will make sense, but just make sure that you are also showcasing members of your team and take photos that will showcase the personality of your company.
As we can see, not all the information that we are hearing out there is always correct. That is why it is important for you to either do the research or find a company that does and will know the information that works best for your website.
Hopefully, these 3 common misconceptions in web design helped you to learn something new and give you some tips to have you well on your way to getting more conversions. If you’re looking for a web design company, contact us now and see what we can do for you!