So, you’ve just started a new company and need a new website to accompany it. Or, maybe your old site is outdated, and you need a new one and want to build one up completely from scratch.
But, where to begin…? Well, first things first, you need to decide where you’re going to host your website. At Hook, we always recommend WordPress. But, there are some other viable options out there—such as Shopify if you’re an eCommerce company.
Blogspot—or Blogger, on the other hand, is not one of those viable options. While it may be suitable for a small-time blogger who simply wants to write for fun, any serious business owner will avoid Blogspot like the plague.
5 Reasons to Not Use Blogspot
SEO is Terrible on Blogspot
There is a reason why you’ll seldom come across Blogspot websites on the first couple pages of Google. Simply put, these websites don’t perform on Google. There are a number of reasons for this, one of which is that it’s difficult to acquire backlinks because other companies or bloggers don’t want to link back to a Blogspot site.
As an SEO company, we always tell our clients to avoid creating their websites on Blogspot. In fact, we typically exclusively work with companies that host on WordPress. Unlike Blogspot, WordPress is perfect for SEO. There are loads of themes and plugins for SEO optimization through WordPress that helps websites rank well, among other features.
It’ll Harm Your Brand Image
We just mentioned that other companies or serious bloggers would be less likely to link to your website. This goes hand in hand with your brand image. Nonserious companies or small-time bloggers use Blogspot. If you’re a serious company, you have to use a professional, big-time platform to host your website.
You Can’t Build Up your Website Authority
Another important factor in SEO is building up your website authority. Backlinks are one of the biggest ways to do this. But, since people won’t be linking to your website, you’ll have a difficult time trying to build up your website authority. No amount of internal linking can make up for what Blogspot lacks in other areas of SEO.
SEO is a critical factor in today’s business environment, as more and more people look to Google to help them find the products and services they need. Websites operating through Blogspot will have a tough time making their way to the top of Google results pages.
It’s Awful For Brands Serious About Growth
Blogspot just doesn’t have the staying power that WordPress and similar hosting options have. WordPress is perfectly designed to grow with your business, while Blogspot is not. There just isn’t enough customization options for appearances, and the features overall are incredibly restricted. This is in addition to the difficulties that come with adding custom code.
The platform’s functionality is also very basic, meaning you can do much outside of posting content and creating a standard blog.
Moving to Custom Domain is a Pain
While transferring content from one CMS platform to another is always a bit of an undertaking, taking a Blogspot site and moving it to a custom domain is 10x worse. Unless you want to spend days on transferring everything over, it’s best to just start things off right by beginning with a custom domain.
Some Other Positives of WordPress
In case it wasn’t clear by now, we love WordPress here at Hook. Here are some other reasons why WordPress is the way to go.
- While it isn’t as easy to start a website as Blogger, the overall process of getting started with a site is fairly straightforward. In fact, most quality WordPress hosts can handle most of the setup for you.
- WordPress is very beginner-friendly, and you can learn the basics as well as some of the more advanced features in no time.
- There are thousands of customization options in the form of plugins and themes. Therefore, you can shape your site into whatever you want. This makes it perfect for when your business is growing or changing, and your website needs to change with it.
And there you have it! Those are the reasons why Blogspot should be left for bloggers and why WordPress is one of the best options for growth-oriented businesses.
What are your thoughts on Blogspot? Does it get the job done for you? Or are you avoiding it as well? Let us know in the comments!