1. Zulu Alpha Kilo – Spec | #saynotospec
We could talk about saying no to spec work ’til we’re blue in the face, but nothing explains it better than this amazing video by Zulu Alpha Kilo. You should really check out their YouTube channel, or this “Motivation for Creative Professionals” YouTube Playlist I found as well.
2. This Unicorn Changed the Way I Poop – #SquattyPotty
Video content marketing is going to be huge in 2016, but what about the good old fashioned “viral video?” Although I don’t believe in viral as a strategy for most brands, if you have the budget for a really clever video, go for it. These three top video’s that I think are incredibly telling for digital marketing are #hashtagging titles like mad. Brilliant strategy when the title is getting copied and pasted in social, and everyone can see and be part of the conversation just by searching the hashtag.
3. Amazon Fire TV – So Long, #Showhole
Pure hilarity, this video shows someone speaking the language of the everyday technology addicted person. Instead of trying to sell from above, this video get’s down into the hole of the common man or woman, sitting in front of Hulu and Netflix and binging. Does this relate to web design? Maybe not directly except to say that people aren’t just looking at their phones while their in transit, but while their sitting on the couch as well. Where commercials like this directly relate to web design is that responsive web design will allow them to search for your product or website in the middle of a binge, like I might for Amazon fire after seeing this commercial.
4. Pizza Freaks Unite | Totino’s Pizza Rolls | Tim & Eric
Please join me in my ridiculous sense of humor in laughing at Tim and Eric being utterly ridiculous. If nothing else, certain brands with younger demographics should open themselves up for the personalities that have an “in” with that demographic already. A lot of young millennial males dig Tim & Eric’s strange sense of humor; Pizza roll’s know who buys their food = a match made in weird heaven.
Two Longer Videos – Talks on digital marketing
5. Epic Content Marketing – Joe Pulizzi
This video changed the way I’m doing my web design blog, inspiring me to amp up my efforts and kicking me in the butt to make more epic content. Joe Pulizzi knows his stuff and gives intensely apt advice; his book (I listened to the audiobook) drew me in even further and gave me even more practical advice on how to implement content strategy.
6. Gary Vaynerchuk | Being a content marketing animal | Online Marketing Rockstars 2015
Gary Vaynerchuck is a shot of adrenaline for digital marketers. He talks conversions, social, and content in a way every web designer, content marketer, or any digital marketer in general should absorb with ferocity. I love listening to Gary’s podcast in my car on the way to work or back, it gives me the motivation to hustle.
“A lot of people think they're hustling, but they haven't even scratched the surface” Click To Tweet
7. You’re not hustling hard enough.
I’ll let this one speak for itself. Here are some more video’s to get motivated, or check out this Valuetainment Youtube playlist I’ve made for web designers, and other digital marketing professionals.