For years we’ve worked with many different institutions and companies in the financial industry, all of whom felt that their online presence was lackluster and wanted to do better. But you can’t do this on your own, you need specialized help. Our team of expert web designers and digital marketers work day-in and day-out to create stunning sites and drive more traffic to them.
Every business is unique, which is why we avoid cookie-cutter templates, choosing to research your specifications and situations carefully before taking action. As a bank or credit union you need to convey professionalism, while persuading them to bank with you in such a competitive environment. We know what it takes to drive awareness, traffic and to build a better online presence.
Consumers looking for a new bank or credit union value being able to access their money quickly and safely over everything else. For this reason, your website design should reflect your commitment to professionalism, trust and safety.
Most websites in the financial sphere use colors like blue, black and gray for this reason. These colors have few negative connotations, while often being used to represent age, luxury and wisdom.
In most cases we would recommend banks and credit unions to opt for a conservative design, forgoing modern styles and soft edges, instead, choosing hard corners and common colors. Most people aren’t interested in an innovative bank that is trying new things, they want the same safety and assurance that they’ve had for decades before.
A conservative design might not be the most exciting, but it represents the reliability and responsibility that any bank or credit union should stand for. For this reason, our banks web designs will include multiple photos of ecstatic customers, representative of the future of your potential leads should they decide to keep their savings with you.
SEO or search engine optimization has been shown to increase your rankings in the search engine results pages. When people search for phrases related to banking you will appear higher, increasing brand visibility and driving traffic to your website.
The benefit of this is that you will have more targeted people heading to your site, these people are already looking for a bank or credit union and will be far more likely to convert. These hot leads are some of the most valuable, which is why bank SEO is quickly becoming one of the most important marketing tactics for financial institutions.
SEO is roughly broken down into two sections; on-page and off-page. On-page refers to the content on your webpages and the keywords that it is targeting by including them in the body of the text as well as in HTML tags.
Off-page is all about other websites linking back to your webpages, an action which Google and other search engines treat as a signal of trust and authority. Those pages which get the most links from other quality websites tend to rank higher.
Linkbuilding has been shown in studies to be the factor most correlated to high rankings. It’s easy to manipulate the content on your own webpages but it’s far more difficult to get links from other sites back to your own. Therefore, it’s one of the most heavily weighted ranking factors in the Google algorithm.
The way that we approach SEO is the same as our approach to web design, we don’t cut corners, often taking the hardest route because we believe it will lead to optimal results. Our team recognizes that every hour spent on research upfront can save us days later on, which is why we take our time when we are planning and strategizing to ensure that we are correct.
Many digital marketing firms don’t feel the same way, often creating backlinks from low quality sites which are unlikely to benefit you and could even be harmful in the future. We value our clients and our ethics, which is why we only use tactics that we believe are safe for your business and will be beneficial now and in years to come.
To get more people to apply to become customers of your bank or credit union you need to drive more traffic to your site and also create a banks web design that converts at a higher percentage. Our team is well-versed in both of these factors and by having full control over both we believe that we can produce the best results.
Despite what some digital marketing practitioners would like to think, banks web design matters, it matters a lot. People don’t like visiting ugly pages that are hard to browse and they certainly don’t want to link to them from their own sites, making linkbuilding harder and therefore prohibiting you from ranking for competitive keywords.
Technology companies often have the most fun when it comes to their website designs. They have A/B tested them, analyzed…
These ideas for Marketing Financial Services, and marketing financial advisors – were curated for the sole purpose of getting you…
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