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Back to All Articles
roofing sales process with contractor and homeowner in front of brick building

June 29, 2022

9 minutes

Why You Need a Roofing Sales Process

Sales play a crucial role in every roofing business. And if you want your company to move on to the next level, you have…

Read Article

camera filming two sales reps creating a video to recruit more reps

June 21, 2022

7 minutes

How To Use Video to Recruit Roofing Salespeople (w/ Cam Harris)

Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working…

Read Article

construction worker team hands shaking after hiring after labor shortage

June 13, 2022

7 minutes

Five Reasons Why You Have a Labor Shortage (w/ Carlos del Pozo)

Facing a labor shortage? What do you think are the real reasons people struggle to hire great applicants? Or let’s say you’re getting applicants…

Read Article

angi leads and home advisor: pay-per-lead services

May 5, 2022

9 minutes

Pay-Per-Lead Companies Services – 5 Pro’s and Con’s

As a local business owner, you live and die by the leads that come in. Most local businesses don’t have large reserves of cash…

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Stack and Starve Method - shingles

April 5, 2022

4 minutes

Stack & Starve in Roofing Sales: What Does it Mean?

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What…

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Lead Buying vs. Search Engine Marketing

April 5, 2022

4 minutes

Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]

Each year people come to us at Hook Agency and want to know the difference between lead buying + doing search engine marketing. This…

Read Article

Roofing Marketing Companies

April 4, 2022

8 minutes

7 Best Roofing Marketing Companies(Reviews/Ratings)

Roofing marketing companies have gotten better than ever.  Not too long ago, there were not as many options out there— and some of the…

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Problems With SEO

April 2, 2022

3 minutes

5 Biggest Problems With SEO and Solutions

Here are the biggest problem with SEO (in general) as a marketing method: SEO is slow & not a quick fix. SEO is hard…

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Service Magic, Home Advisor, Angi Leads Meme - Federal Trade Commission

March 24, 2022

17 minutes

Angi Leads: 12 Hilarious Angie’s List Reviews – Angie’s List for Pro’s

Angie’s List has a strong history. I remember 7 years ago when I first put my business on there and had a decent, if…

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Ideal Roofing Customer Profile

March 12, 2022

2 minutes

What Persona Are Roofing Companies Targeting?

Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So I asked high-performing roofers…

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Home Advisor Reviews

March 7, 2022

13 minutes

12 Hilarious Home Advisor Reviews – HomeAdvisor Pro Leads a Scam?

Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them with a video about…

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roofing mareting agencies

February 25, 2022

9 minutes

5 Roofing Contractor Marketing Agencies That Are Legit

Working with a well-versed professional marketing agency in the roofing industry is essential for your roofing company. Partnering with a roofing contractor marketing agency…

Read Article

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