One of the most frustrating things about creating a new site for your business is spending all this time and resources into making a great-looking website that works well and is exactly what your consumers want… but doesn’t get any traffic.
Your website won’t simply attract consumers on its own. It’s important to understand that there are many different actions you should take prior to launching your website, as well as immediately after, that can help bring in traffic soon after the site goes live.
Follow these 5 steps to attract traffic to your site immediately.
How are your consumers going to know that you just launched a site unless you tell them? Paid search is an excellent way to quickly appear on the top of search rankings while your SEO kicks in. In addition to this, make sure that you post often about your new site, both during the process of constructing it and a the time of release. With social media, it’s all about building up the anticipation.
Once your site goes live, use display and banner advertising to get the word as well.
Create Content Beforehand
A mistake that many businesses make when creating their new site is launching it with no content. While it is okay to go live with a slimmer website, you should at the very least be rolling out articles, blogs, infographics early and often. Best practices is to have some content already written that you can put on the site when you launch, as well as some other pre-created content that will allow you to keep promoting return visitors. Whenever you make significant updates to your website, you should promote it through social or email.
Do the Research Beforehand (On-Page SEO)
Optimizing the pages on your website before you launch will help bring in traffic faster. On-page is a crucial factor in helping your website rank and getting users to your site. In addition to high-quality, relevant content on your site, you should also include the following:
Title Tag – After content, the title tag is often regarded as one of the most important factors for on page SEO.
URL – The shorter the and more concise your URL is for each page, there better. This is key for shareability.
Image Alt Text – Using an image alt text will help Google crawl your page for relevant information, as well as assist those who are visually impaired and on your website.
Internal Linking – Linking to other important pages on your site, as well as linking to other authority sites, will improve your on-page SEO.
If you have a contact list of customers, send out a few email campaigns encouraging them to check out your new website. Also, build your current list by utilizing opt-in email techniques. It’s best to avoid buying email lists, as the people on purchased or renting lists don’t know who you are, you may come across as annoying and intrusive, you may harm your email deliverability, and finally your email service provider can penalize you.
Getting your website listed on online directories and review sites is another way to increase your traffic. For most of these sites, your profile will have a link to your website, so getting positive reviews is likely to result in more website traffic and it’s just another way for your consumers to find you.