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The asphalt business is a profitable one. There are plenty of property owners in your area who need their asphalt done or redone at any given time. Unfortunately, doing the job is the easy part. Generating asphalt leads for your business can be tough if you’re unsure of where to start. Luckily we’ve got some tips to help you turn potential customers into loyal clients in a few simple steps.
In this post we’ll address:
- Improving your SEO to drive web traffic
- Taking advantage of pay-per-click advertising
- Website improvements to keep potential clients reading
1. Improving SEO
One of the most practical things you can do to generate leads as a small business is to refine your search engine optimization or SEO. You don’t have to be a marketing expert to optimize your website for search engines. All you need to do is take the time to look over what you already have and make solid editing choices.
To get the most out of searches on Google or any other site, you’ll need to have the right keywords. If you use a DIY website creation tool like WordPress or 1for1, then you’ve likely seen a keywords section on each of your pages. If you’ve been ignoring that section to this point, it’s time to embrace it for the good of your leads.
Adding the right keywords that fit your business tightly and don’t give too much leeway is a quick and easy solution to help you get the most out of SEO. You can find the best keywords or those that are best to avoid, through Google’s free keywords and trends tools.
No Duplicate Content
You need to ensure that what you’re saying on your site is from your brain and not from other content you’ve seen online. It seems simple, but if there are 1000 asphalt businesses just like yours trying to get customer attention, then there’s a good chance at least some crossover in language exists on those 1000 sites.
There are tools to help you with this kind of thing, so don’t feel like you’ll have to spend hours combing through similar websites. More than likely, there’s one available through your website provider, and if not, you can always get help. Our SEO packages will help you to avoid this critical mistake and improve your leads every time.
2. PPC (Pay-Per-Click)
The thing about PPC is that you’ll need your keywords to be tight for it to be profitable for you. If you get clicks on things that don’t have much, if anything, to do with your actual business, then you’ll be paying unnecessarily and wasting precious money.
PPC is a great way to bring your company’s name to the top of a searchers list, but only when you do it properly. Keywords are only half the battle in this case. You also need an appropriate landing page.
You need to ensure that each keyword or set of keywords that connect someone to your ads also connects them to a lead page that gives the best possible overview of the services that a person may need. That means you might need more than one lead page, and that’s okay.
3. Website Improvements
We talked about having solid landing pages for your PPC ads, but there’s more to building an optimized website than informative landing pages. We live in a world where most people are going to skim your site, at best, before they move on or decide to buy. You need to ensure that your website is attractive and easy to navigate if you want asphalt leads to turn into clients.
The first step here is consistency. You’ll want your website to give potential clients the same message that your ad did, only with more details. Once you’ve mastered that, then you’ll need to take a look at the big picture.
- Do you have large visuals to grab and keep the client’s attention?
- Are there bulleted lists of services?
- Is there a clear call to action?
- Do you have testimonials to build client trust?
- What about FAQs?
Website design is often where business owners feel the most stuck, which has an impact on your asphalt leads. If that’s the case, then you can check out our web design services. We help set up metrics to measure the success of your site, talk about your ROI for the website and utilizing our services, and then go through our four-step impact discovery process with you before we get started on your site.
Watch this quick video to see how savvy businesses save time and hook better leads: