The main reason ADA compliance exists is to make sure people with disabilities are able to participate fully in online life (and more and more things in America require the internet.) The ADA came into law in 1990, even before internet use became as widespread, as only a small amount of people and practices were even online at that time.
ADA’s actual language is vague on specifics
That means – most of the actual specifics are not super drawn out. Even so, many healthcare websites have been sued or have had issues with ADA compliance, and it appears some non-accessibility issues are so egregious they actually can get a practice in hot water. Even websites that don’t necessarily directly relate to healthcare can get implicated. Title II of the Act refers to “places of public accommodations.” This act basically states such places cannot exclude individuals who have disabilities from being able to access benefits… or what benefits are offered to everyone else in public accommodations/situations. The law considers websites to be a type of real estate in this situation, basically.
No matter what the size of your healthcare practice or company – you need to be ADA compliant
Unfortunately (or fortunately, if you are impaired) if your medical-related company has a website, there is an obligation to comply with the ADA guidelines regardless of the size of the practice and no matter how many employees you have. Particularly, if you are visually or hearing impaired (according to Title II of the ADA) as well as any kind of disability preventing someone from being able to access your companies information on the Internet.
We created this list from a number of other checklists, and also pulled any language from lawsuits that have been filed against healthcare providers to be the most comprehensive list of ADA compliance items.
ADA Compliance Website Checklist
Alt text for images
Support keyboard navigation
Needs to be accessible for screen readers
Text is written and positioned in a way, a reading device can convert text to audio
Any video with audio content – should have closed caption subtitles
Any video with no audio content – has an explanation in alt text or otherwise is available for screen readers
Any audio content should have a written out counterpart available
Properly coded/tagged headings, sections, images, and formats – that do not detract a screen reader from the content
Any job openings are fully readable and structured so that someone with a disability can fill it out.
Any documents / such as PDFs are available in other formats to download if someone impaired would have a hard time reading them (or avoid using Pdfs)
A clear and easy to understand the navigational structure
Buttons are intuitively labeled
High contrast mode is available if the site has low contrast text over images.
Resizing text is available through the browser
Pausing and restarting audio is available.
Turning off background music if it’s used.
If you’re a healthcare company looking for a new website – let us know if we can help! We create ADA Compliant websites that tell your practice or companies story in a compelling way through visual design, and help you get more business with Search Engine Optimization!
Watch this quick video to see how savvy businesses save time and hook better leads: